Bilingual Content Marketing Specialist

SolidCAD; Canada; Remote; CAD 55,000 - 85,000; Full time

Job summary

SolidCAD is seeking a strategic, bilingual Content Marketing Specialist to join their marketing team. This remote-first position involves executing content strategies that engage audiences, managing video content, and collaborating with various teams to enhance brand presence and drive engagement. The ideal candidate should possess strong skills in SEO, content strategy, and visual storytelling, with proficiency in tools like HubSpot and Wistia.

Qualifications

• Bilingual with excellent communication skills.
• 4 years of experience in a B2B or technical industry.
• Hands-on with HubSpot and video content management.

Responsibilities

• Plan and execute content calendar aligned with business objectives.
• Collaborate with SEO Specialist to optimize content.
• Track performance metrics and optimize content strategy.

Skills

Bilingual in English and French

Content strategy

SEO best practices

Visual storytelling

Project management

Education

4 years of experience in content marketing or digital marketing

Tools

HubSpot

Wistia

Adobe Creative Suite

Job description

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SolidCAD is seeking a strategic, bilingual Content Marketing Specialist to join our growing marketing team. This role is ideal for a content marketer who combines creativity with technical expertise, understands the fundamentals of modern digital marketing, and can execute strategies that attract, engage, and convert audiences.

This is a remote-first position but may require occasional on-site work or travel to client locations—primarily for the production of video content and customer success stories.

We are specifically looking for a candidate fluent in English and French, with a strong grasp of content strategy, SEO best practices, HubSpot automation, and video content management using Wistia.

Key Responsibilities

• Own the planning and execution of SolidCAD’s content calendar aligned with business objectives and integrated campaign initiatives.
• Bring a strong visual sensibility to your work, ensuring all content—written and visual—supports SolidCAD’s brand consistency and design standards.
• Produce high-quality written and visual content across web, blog, email, and social channels, tailored to technical audiences and business buyers.
• Collaborate with the SEO Specialist, Field Marketers, and Demand Generation Specialist to ensure alignment across touchpoints.

SEO-Driven Content Creation

• Develop search-optimized blog content, landing pages, and promotional materials based on keyword research and campaign goals.
• Work closely with the SEO Specialist to monitor keyword rankings, identify content gaps, and drive organic traffic.

Email Marketing & HubSpot Automation

• Design and deploy marketing emails, help support the Demand Generation efforts with content for nurturing sequences and build campaign workflows using HubSpot.
• Leverage A/B testing, segmentation, and performance tracking to improve open rates, click-throughs, and conversions.

Video and Content Library Management

• Oversee SolidCAD’s video content hosted on Wistia, ensuring assets are organized, tagged, and easily accessible.
• Collaborate with internal stakeholders and external vendors to develop short videos, tutorials, and customer testimonials.

Sales Enablement & Customer Success Content

• Develop and maintain a growing library of brochures, presentations, case studies, and customer success stories that support buyer journeys and sales conversations.
• Partner with customer success and sales teams to identify content needs and storytelling opportunities.

Content Distribution & Advocacy

• Manage distribution of content across email, web, social media, and employee advocacy platforms like Sociabble.
• Support employee engagement on Sociabble through training, content preparation, and reporting on platform usage.

Analytics & Optimization

• Track performance KPIs such as content-driven lead generation, blog traffic, SEO rankings, video views, and email campaign metrics.
• Use data to make informed recommendations and continuously improve content strategy and performance.
• Oversee translation workflows using SmartCat, ensuring timely and culturally appropriate versions in both English and French.

Qualifications

• Bilingual in English and French with excellent written and verbal communication skills in both languages.
• Minimum of 4 years of experience in content marketing, digital marketing, or communications—preferably in a B2B or technical industry.
• Solid understanding of SEO best practices, keyword strategy, and content analytics.
• Hands-on experience with HubSpot (Marketing Hub: email, workflows, landing pages).
• Experience managing and organizing video content libraries using Wistia or equivalent tools.
• Strong visual storytelling skills and a creative eye for layout, typography, and brand consistency.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content and visual collaboration.
• Strong project management skills and ability to work cross-functionally.
• Experience coordinating freelance writers, designers, translators, or video producers is an asset.

Qualifications

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Consulting, and Advertising

• Industries

  Software Development, Construction, and Business Consulting and Services

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