Marketing Specialist: Proposals, Content & Growth

Global Traffic Group; St. Albert; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Birthday off (paid)

On-site parking

Job summary

Global Traffic Group (GTG) is seeking a Marketing Specialist to independently manage day-to-day activities and support our sales, proposals, and operations teams. This hands-on role drives projects from concept to completion and supports the full business development process, from outreach to winning proposals.

The successful candidate will take ownership of marketing execution across lead generation, proposals, events, content, product marketing, website management, social media, analytics, and

Qualifications

• 3–6 years of marketing experience in B2B, technology, or the public sector.
• Strong writing and content development across sales and marketing.
• Proven ability to manage campaigns, webpages, events.
• Ability to translate complex technical information into clear content.
• Experience coordinating digital advertising is a plus.

Responsibilities

• Lead generation: Build and verify contact lists, CRM maintenance, and email sequences for sales.
• Proposals & Sales content: Contribute to RFP responses, proposals, and presentations.
• Events: Coordinate conferences and trade shows, including registration and follow-up.
• Content & Product Marketing: Write website pages, articles, case studies, and social content; maintain product pages and service descriptions.
• Digital Presence & Advertising: Manage routine website edits, analytics, and external advertising partners.

Skills

Strong writing

Strategic thinking

Project management

Content creation

Communication

Independent work

Tools

Claude

WordPress

Elementor

Google Analytics 4

Google Tag Manager

Pipedrive

SharePoint

Zapier

Job description

Global Traffic Group (GTG) is seeking a Marketing Specialist to independently manage day-to-day activities and support our sales, proposals, and operations teams. This hands-on role drives projects from concept to completion and supports the full business development process, from outreach to winning proposals.

The successful candidate will take ownership of marketing execution across lead generation, proposals, events, content, product marketing, website management, social media, analytics, and