Marketing Specialist

Global Traffic Group; St. Albert; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Birthday off (paid)

On-site parking

Job summary

Global Traffic Group (GTG) is seeking a Marketing Specialist to independently manage day-to-day activities and support our sales, proposals, and operations teams. This hands-on role drives projects from concept to completion and supports the full business development process, from outreach to winning proposals.

The successful candidate will take ownership of marketing execution across lead generation, proposals, events, content, product marketing, website management, social media, analytics, and

Qualifications

• 3–6 years of marketing experience in B2B, technology, or the public sector.
• Strong writing and content development across sales and marketing.
• Proven ability to manage campaigns, webpages, events.
• Ability to translate complex technical information into clear content.
• Experience coordinating digital advertising is a plus.

Responsibilities

• Lead generation: Build and verify contact lists, CRM maintenance, and email sequences for sales.
• Proposals & Sales content: Contribute to RFP responses, proposals, and presentations.
• Events: Coordinate conferences and trade shows, including registration and follow-up.
• Content & Product Marketing: Write website pages, articles, case studies, and social content; maintain product pages and service descriptions.
• Digital Presence & Advertising: Manage routine website edits, analytics, and external advertising partners.

Skills

Strong writing

Strategic thinking

Project management

Content creation

Communication

Independent work

Tools

Claude

WordPress

Elementor

Google Analytics 4

Google Tag Manager

Pipedrive

SharePoint

Zapier

Job description

Who We Are

At Global Traffic Group (GTG), we’re driven by a clear purpose: creating safer roads and smarter, more connected communities. Through innovative traffic safety and enforcement technologies, we’re helping shape the infrastructure of the future built on data, guided by safety, and strengthened through partnerships. As we continue to grow, we’re looking for a skilled and motivatedMarketing Specialist who brings strong writing, strategic thinking, and a proactive, solutions-focused mindset to support our growth.

About the Role

We are seeking a Marketing Specialist who can independently manage day-to-day marketing activities while supporting our sales, proposals, and operations teams. This is a hands-on role responsible for moving marketing projects from initial idea through to completion and supporting the full business development process, from initial outreach through to winning proposals.

This is not a supervisory position. It is suited for a self-directed marketing professional who can think strategically, write clearly, prioritize the right work, and carry projects through to completion while contributing to Global Traffic Group’s go-to-market success.

The successful candidate will take ownership of marketing execution across lead generation, proposals, events, content, product marketing, website management, social media, analytics, and external advertising support.

What You’ll Do

• Lead Generation: Build and verify contact lists, maintain accurate CRM records, and develop and manage email sequences that open doors for sales.
• Proposals & Sales Content: Contribute to RFP responses, proposals, and presentations, improving both the writing and visual quality.
• Events: Coordinate conferences and trade shows, including registration, booth materials, pre-event outreach, and follow-up.
• Content & Product Marketing: Write website pages, articles, case studies, and social content; translate technical information clearly; and maintain product pages, specification sheets, and service tier descriptions.
• Digital Presence & Advertising: Attract and convert inbound traffic, manage routine website edits and analytics, and oversee the external specialist or agency responsible for digital advertising.

What You Bring

• 3 to 6 years of marketing experience, ideally in B2B, technology, or the public sector
• Strong writing skills and the ability to work quickly and clearly across sales and marketing content
• A track record of taking projects from idea to completion, including campaigns, web pages, collateral, or event programs
• Strong strategic and critical-thinking skills, with the ability to assess what is working and recommend what should come next
• Fluency with AI tools and sound judgment about their strengths and limitations
• Ability to explain technical products in simple, plain language
• Strong organization and attention to detail, with a commitment to checking work carefully before it is released

Preferred Qualifications:

• Experience with Claude, WordPress, Elementor, Google Analytics 4, Google Tag Manager, Pipedrive, SharePoint, or Zapier
• Experience marketing to municipalities or government, coordinating events, and managing an external digital advertising specialist

The Ideal Candidate:

You’re a self-sufficient marketing professional who takes pride in producing clear, polished work. You’re detail-oriented, strategic, and comfortable working independently while supporting broader sales and organizational goals.

• Independent Operator: Comfortable managing marketing responsibilities and projects from beginning to end
• Strategic Communicator: Able to assess what is needed and turn complex information into clear, effective content

• Detail-Oriented: Ensures accuracy and quality across proposals, campaigns, digital content, and marketing materials
• Team Contributor: Communicates effectively and supports cross-functional collaboration
• Reliable & Accountable: Takes ownership of marketing priorities, deadlines, and quality standards

Why Join GTG?

• Make a tangible difference in road safety, urban efficiency, and community well-being.
• Join a team of purpose-driven professionals that values initiative, curiosity, and collaboration.
• Competitive compensation, benefits, and the chance to grow your career while shaping the future of mobility.
• You get your birthday off- PAID!
• On site Parking

Work Conditions:

• Full-time (40 hours/week) on-site requirement
• Occasional travel for conferences, trade shows, or business requirements
• Ability to manage multiple priorities and deadlines in a fast-paced environment

Conditions of Employment:

• Successful applicant will be required to obtain a satisfactory criminal background check.
• Successful applicant must be a Canadian resident or lawfully able to work in Canada.

We wish to thank all applicants for their interest; however, only those candidates selected for interviews will be contacted.