Marketing Specialist – E-commerce

Kidamento Inc.; Canada; Remote; CAD 70,000 - 89,000; Full time

Job summary

A leading Canadian kids' tech brand is seeking a Marketing Specialist to drive growth through innovative campaigns. The role involves managing digital advertising, social media, and e-commerce strategies. Ideal candidates have 3+ years of experience in e-commerce marketing and a passion for creativity and data-driven results.

Benefits

Highly competitive salary

Performance-based bonuses

Flexible hours

Remote work from anywhere in Canada

Qualifications

• 3+ years of hands-on marketing experience in e-commerce or DTC.
• Proven track record in paid ads across Meta, Google, and TikTok.

Responsibilities

• Plan, launch, and optimize ad campaigns across various platforms.
• Manage Klaviyo and Postscript campaigns and flows.
• Grow and manage presence on social media platforms.

Skills

Marketing

Creative Storytelling

Data-Driven

Social Media

Education

3+ years of marketing experience

Tools

Shopify

Klaviyo

Postscript

Amazon Seller Central

Job description

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Kidamento is Canada’s fastest-growing kids' tech brand, dedicated to creating fun and educational products that spark joy for families worldwide. Our products are sold through our direct-to-consumer website, Amazon, major retailers like Target and Best Buy, and independent toy and electronics stores across the globe. We're now seeking a Canada-based Marketing Specialist to help drive our global growth through innovative, data-driven campaigns.

The Role

As our in-house marketing expert, you’ll wear many hats – leading campaign planning and execution across digital, email, social, and influencer channels. You’ll be an integral part of our growth engine - driving traffic, engaging families, and turning them into loyal customers.

What You’ll Do

Digital Advertising:

• Plan, launch, and optimize ad campaigns across Meta (Facebook/Instagram), Google Ads, Amazon Ads, and TikTok Ads.
• Develop and manage a seasonal wholesale marketing calendar to align product launches, promotions, and content with key retail partners such as Target, Best Buy, and others.
• Concept and produce compelling ad creatives. Write conversion-focused copy for ads, email, website, and social content.
• Collaborate on creative direction and continuously test copy, visuals, audiences, and formats.

Social Media & Influencer Marketing

• Grow and manage our presence on Instagram, Facebook, TikTok, and YouTube Shorts.
• Identify and nurture influencer partnerships and user-generated content (UGC) programs.

Email & SMS Marketing

• Manage Klaviyo and Postscript campaigns and flows.
• Segment customer journeys and A/B test content to maximize engagement and retention.

E-commerce Growth

• Work cross-functionally to support product launches, seasonal campaigns, and optimize listings on Shopify, Amazon, Faire and top retailers' websites.

What You Need to Have

• 3+ years of hands-on marketing experience in e-commerce or DTC (consumer product brand preferred).
• Proven track record in paid ads across Meta, Google, and TikTok platforms.
• Strong writing and creative storytelling skills with a keen eye for visuals and trends.
• Excellent writing skills with the ability to adapt tone for different channels.
• Hands-on experience with Shopify, Amazon Seller Central, Klaviyo and Postscript.
• Creative eye for ad design, video briefs, and engaging storytelling.
• Legally eligible to work in Canada with excellent English (Mandarin or French is a plus).
• Strong skills in design, photo editing, and video editing are strong assets.

Who You Are

• Marketing-addicted – you live and breathe marketing, always chasing the next idea, insight, or opportunity to grow.
• Strategic and scrappy – you can both build the plan and execute it.
• Creative but data-driven – you love experimenting and optimizing.
• Social and trend-savvy – you understand what resonates with modern families online.
• Passionate about creativity, and building an authentic brand with awesome products.

Why You’ll Love Working Here

• Enjoy a highly competitive salary along with performance-based bonuses.
• Work remotely from anywhere in Canada with flexible hours that fit your lifestyle.
• Opportunity to make a direct impact on the marketing direction of a fast-growing Canadian brand.
• Embrace and leverage cutting-edge AI and tech tools to drive smart, efficient workflows.
• Take creative ownership with the freedom to experiment and lead initiatives.
• Thrive in a dynamic startup environment with a purpose-driven product that makes a difference for families worldwide.

Ready to Join?

We’re excited to hear from you! Submit your resume and portfolio (or samples of past work) to [e-mail] with “Marketing Specialist” in the subject line.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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