Marketing Manager

Carebook Technologies Inc.; Canada; Remote; CAD 70,000 - 89,000; Full time

Job summary

A leading digital health company is seeking a Marketing Manager to drive strategic marketing initiatives for their CoreHealth platform. The role involves executing marketing tactics, managing content, and enhancing client engagement. Ideal candidates are organized, creative, and thrive in a fast-paced environment. Join a supportive team that values diversity and offers opportunities for personal and professional growth.

Benefits

Work-Life Balance – Remote-first hybrid work model + flexible hours

Personal & Professional Development – Mentorship Program

Qualifications

• 3-5 years of marketing experience, preferably in B2B SaaS or digital health.
• Ability to generate creative solutions and content.

Responsibilities

• Execute planned marketing tactics and build brand awareness.
• Develop and manage client-facing marketing materials.

Skills

Project Management

Creativity

Organization

Flexibility

Education

Post-secondary education in Marketing

Tools

HubSpot

WordPress

Google Analytics

Adobe Illustrator

Canva

Job description

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Direct message the job poster from Carebook Technologies Inc.

Carebook is a digital health company on a mission to connect people to proactive and personalized health solutions. Through our suite of innovative technologies, we empower organizations to support the health and well-being of their people.

In 2021, Carebook acquired CoreHealth, a leader in workplace wellness technology. CoreHealth’s highly configurable, all-in-one platform enables organizations—ranging from small businesses to Fortune 500 enterprises—to design, deliver, and manage engaging wellness programs.

Role Overview

We’re looking for a Marketing Manager to join our team. In this role, you’ll be a key player in executing strategic marketing initiatives that support both brand growth and sales enablement for CoreHealth. You’ll also be responsible for driving client engagement by developing and managing client-facing marketing materials such as nurture campaigns, landing pages and web content.

If you're energized by variety, thrive in a fast-paced environment, and are passionate about marketing, we’d love to meet you.

Every day is different, but this is what you could be doing:

• Execute planned marketing tactics, based on knowledge of established objectives, market characteristics, and cost
• Build brand awareness CoreHealth and its products and services
• Execute lead generating campaigns using advertising channels and an inbound approach
• Develop and deliver client-facing content such as regular newsletters and live webinars
• Develop and share content on websites, landing pages and social media
• Track and coordinate conferences including event registration, booth material development, promotional campaigns
• Assist with the creation of sales and marketing collateral
• Support award application submissions
• Analyze data to uncover insights and optimize multi-channel campaign performance
• Share observations and recommendations to improve marketing campaign performance
• Brainstorm and propose new and creative growth strategies
• Use HubSpot marketing automation to achieve our goals

What we’re looking for:

You can multitask, are organized and ready to crush any challenge. You are flexible and adaptable and like to work independently with minimal supervision. You thrive in collaborative, team environments.Here is a checklist of qualifications that will ensure you’re successful in the role:

• Post-secondary education in Marketing and a love of continuous learning
• 3-5 years of marketing experience, preferably in B2B SaaS or digital health
• The ability to generate creative solutions, materials, content and ideas
• Hands on experience of HubSpot, WordPress and Google Analytics
• Experience in graphics tools such as Adobe Illustrator and Canva a bonus
• Highly organized, detail-oriented, and skilled at managing multiple projects
• Excellent project management skills and the ability to multi-task
• Self-starter who thrives in a collaborative, fast-paced environment

What we offer:

• A supportive, collaborative team and culture
• A Director of Marketing and an extended team of contributors that are cheering you on
• A high level of creative freedom and opportunity to bring your ideas to life
• Salary of $75,000 per year

Perks of Working at Carebook:

• Work-Life Balance – Remote-first hybrid work model + flexible hours
• EDI and Wellness Committees to partake in to prioritize & promote diversity, health and wellness
• Personal & Professional Development – Mentorship Program designed to promote our employees’ personal growth, professional development and continuous learning

Diversity, Equity, and Inclusion

Carebook is an Equal Opportunity Employer. We’re dedicated to fostering an inclusive workplace and culture that is directly impacted by the various perspectives, backgrounds, and experiences of our Team Members. We’re committed to this because our core values demand it - values like Respect, Curiosity & Creativity and One Team. We believe that everyone can contribute something unique to the company, to our products and that teamwork makes the dream work. For these reasons, applicants from all backgrounds are encouraged to apply.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Health, Wellness & Fitness

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