Marketing Specialist

Socket.dev; Edmonton; On-site; CAD 65,000 - 72,000; Full time

Benefits offered by this job

Benefits package

Competitive salary

Supportive work environment

Job summary

BGCBigs is seeking a Marketing Specialist to lead bold marketing campaigns that drive ticket sales, donor engagement, and brand awareness for Dream Home and Lottery initiatives.

The role combines strategic campaign planning with hands-on content creation, media coordination, and performance reporting to strengthen community support.

Qualifications

• Degree in Marketing, Communications, or related non-profit field.
• 7+ years combined marketing, communications, and project management experience.
• Lottery and/or volunteer recruitment experience is a plus.
• Strong WordPress CMS knowledge.
• Proficiency with analytics and advertising platforms.

Responsibilities

• Lead integrated marketing campaigns across radio, TV, print, digital, and social platforms.
• Develop campaign timelines, content calendars, and key messages.
• Coordinate media, vendors, and internal teams for campaigns.
• Support Dream Home Lottery marketing requirements and reporting.
• Utilize AI tools to enhance messaging while preserving brand voice.
• Create content for print, digital, email, video, and ads.
• Build relationships with media contacts and partners.
• Track performance and prepare reports on results and trends.
• Support events, shoots, and community-facing promotions.
• Advise on donor engagement and fundraising communications.

Skills

Marketing strategy

Content creation

Project management

Donor engagement

Media relations

Digital campaigns

Non-profit fundraising

Analytic reporting

Communication

Education

Bachelor's degree in Business/Marketing/Communications/PR for non-profit fundraising

Tools

WordPress

Google Analytics/GA4

Google Ads

Meta Ads Manager

Job description

BGC Big Brothers Big Sisters of Edmonton & Area is an organization that believes in the promise of all children. Our team works with community volunteers, partners and other supporters to create safe environments for children to be between school and home and to provide caring mentoring relationships for children and youth. Now, more than ever, the kids in our community need us and we are looking for great staff to join our team.

BGCBigs values the diversity of the people it hires and serves, and we are dedicated to fostering an inclusive environment where every individual is valued. Diversity at BGCBigs means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. BGCBigs is committed to upholding the values of equity, diversity and inclusion and we actively encourage applications from members of groups experiencing barriers to equity.

BGC Big Brothers Big Sisters is seeking individuals interested in the following position(s):

Competition Number: MS0926

Position(s) Available: One (1)

Status: Full-Time 13-Month Term (37.5 hours per week)

Salary Range: $65 053 -$71 807 annually

The Marketing Specialist leads bold marketing campaigns that drive ticket sales, donor engagement with results that strengthen community support. This role is ideal for someone who is strategic with strong project coordination, creative content and partner collaboration for the Dream Home & Win50 Lottery campaigns, while also contributing to Fund Development, Volunteer Recruitment and broader brand awareness campaigns.

The key responsibilities of this position will include:

• Lead, plan and coordinate integrated marketing campaigns and projects ensuring seamless user transitions across radio, TV, print advertising, digital landing pages and other channels.
• Develop campaign timelines, content calendars, key messages and marketing materials that align with Agency brand standards and campaign goals.
• Coordinate creative, media buys, advertising schedules, website content, social media activity and promotional materials with internal teams, vendors and contractors.
• Support Dream Home Lottery marketing requirements, including AGLC-compliant messaging, signage, media activity, sales updates and campaign reporting.
• Use AI tools to enhance messaging, marketing materials, and high impact print or video content while maintaining an authentic brand voice.
• Create, edit and repurpose clear, audience-focused content for print, digital, social, email, video and advertising platforms.
• Build and maintain positive relationships with media contacts, vendors, contractors, partners and internal stakeholders.
• Track campaign performance, maintain accurate records and prepare reports on results, trends, media value, sales sources and engagement metrics to improve performance.
• Support project events, photo and video shoots, media activities and community-facing promotional opportunities.
• Deliver compelling messages that promote the need for mentors in the lives of children and youth.
• Work closely with agency departments to support their marketing and communication needs.

The successful candidate will have:

• A degree in Business-Marketing, Communications, Public Relations, Social Media Management for non-profit fundraising or related field.
• A minimum of 7 years’ combined experience in marketing, communications, and project management.
• Lottery and/or volunteer recruitment experience is considered a specialized asset.
• Strong knowledge of WordPress website content management systems.
• Proficiency with Google Analytics, GA4, Google Ads, Meta Ads Manager and performance reporting tools.
• A solid understanding of the Edmonton media landscape and donor market.
• Proven understanding of digital and social media communication mediums, database systems, and website management.

Skills and Attributes

• Highly creative with a strong ability and keenness to sell a concept/cause to new or established networks.
• Energetic and enthusiastic with the ability to engage, interact and network effectively.
• Strong organizational and time management skills.
• Ability to work independently and collaboratively as part of a team.
• Ability to work a flexible schedule including evenings and some weekends as needed.
• A valid driver’s license and vehicle.

Candidates must be capable of performing independently as well as part of a team environment and have excellent interpersonal skills.

BGC Big Brothers Big Sisters of Edmonton & Area really is "a great place to be". In addition to a competitive salary, we offer a supportive work environment, excellent benefits package and rewarding career opportunities.