Digital & Direct Marketing Specialist

BC Children's Hospital Foundation; Vancouver; Hybrid; CAD 73,000 - 81,000; Full time

Benefits offered by this job

Hybrid work environment

Generous vacation

Health and dental benefits

Defined benefit pension plan

Commitment to professional development

Job summary

A charitable healthcare organization is looking for a Digital & Direct Marketing Specialist. The successful candidate will develop and implement strategies to drive monthly donor acquisition and engagement. Responsibilities include executing integrated marketing initiatives and analyzing donor data to optimize performance. With a focus on collaboration and creativity, the role seeks a motivated individual with a strong background in digital marketing and lifecycle strategies. This position offers competitive compensation and various benefits, including a hybrid work environment.

Qualifications

• 5+ years of experience in digital and/or direct marketing, ideally within a nonprofit or B2B environment.
• Experience with analytics and reporting tools such as Google Analytics.
• Strong written and verbal communication skills.

Responsibilities

• Lead Monthly donor acquisition and engagement strategies.
• Execute integrated digital and direct marketing initiatives.
• Analyze donor and marketing data to inform decisions.

Skills

Lifecycle marketing

Digital and direct marketing

Audience segmentation

Data analysis

Project management

Collaboration

Education

Post-secondary diploma or degree in marketing, communications, or business

Tools

Salesforce Marketing Cloud

Google Analytics

HubSpot

BI tools

Job description

Digital & Direct Marketing Specialist

Join to apply for the Digital & Direct Marketing Specialist role at BC Children’s Hospital Foundation.

At BC Children’s Hospital Foundation (BCCHF), we’re on a quest to ensure every kid in the province receives the best health care imaginable. As a fundraising organization, we inspire communities and people to support BC Children’s Hospital, along with its world‑class research institute, mental health facility and rehabilitation center.

Our work makes a profound difference. From helping get the boldest research ideas off the ground to supporting the most advanced equipment, together we are pushing the boundaries of what’s possible in children’s health care. This is no small task – which is why we’re looking for passionate people to join our team and help propel our work forward to power the possible.

What you’ll do

We’re looking for a strategic and highly collaborative Digital & Direct Marketing Specialist to lead and grow our Monthly donor and Legacy prospect portfolios. Reporting to the Associate Director, Digital & Direct Marketing, you will be accountable for driving acquisition, engagement, and long‑term value across these segments.

As the segment leader, you’ll support the planning, execution, and optimization of acquisition and lifecycle strategies, working closely with internal teams and external partners to deliver thoughtful, data‑informed donor journeys across channels.

More specifically, you will be responsible for:

Driving Monthly donor acquisition, engagement, and retention

• Lead the execution and optimization of initiatives within the Monthly donor segment, including acquisition, onboarding, retention, upgrade, win‑back, and churn prevention
• Lead Monthly donor acquisition strategy in partnership with Door‑to‑Door, Telemarketing, and Paid Media agencies
• Translate Monthly donor strategy into scalable, always‑on journeys that are thoughtfully sequenced, timely, and optimized across channels
• Identify and execute opportunities to grow Monthly acquisition and lifetime value through journey optimization, testing, and personalization
• Use donor behavior and performance insights to continuously refine Monthly donor strategy

Building and nurturing high‑intent Legacy lead funnels

• Lead legacy lead generation and nurture strategies, focused on identifying, engaging, and cultivating prospects with long‑term giving intent
• Implement and optimize Legacy nurture journeys that educate, inspire, and support donor readiness
• Monitor engagement signals to identify high‑intent prospects and key readiness milestones
• Partner with the Gift & Estate Planning team to ensure seamless handoff once a gift in Will is confirmed
• Identify opportunities to improve Legacy pipelines through testing, learning, and performance insights

Executing integrated digital and direct marketing programs

• Plan, execute, and optimize integrated digital and direct marketing initiatives across email, direct mail, advertising, door‑to‑door, telemarketing and web in support of segment priorities
• Collaborate with creative, brand, and channel partners to develop targeted, conversion‑focused campaign assets
• Support both always‑on and campaign‑based initiatives aligned to segment goals
• Lead execution for assigned initiatives, from briefing and build through launch and post‑campaign review
• Manage timelines, workflows, QA, and partner alignment to ensure high‑quality delivery

Using data, experimentation, and insight to optimize performance

• Pull, analyze, and interpret donor and marketing data to inform day‑to‑day decisions, partnering with the Data & Analytics team on more complex projects
• Contribute to defining hypotheses, success metrics, and learning goals for A/B tests and experiments
• Translate insights into clear, actionable recommendations that drive continuous improvement
• Contribute to dashboards, reporting, and post‑campaign analysis ensuring learnings are documented and applied to future initiatives

Championing the donor experience and operational excellence

• Champion a donor‑first mindset across all Monthly and Legacy touchpoints, ensuring experiences feel personal, thoughtful, and aligned with BCCHF’s values and brand promise
• Contribute to operational excellence by stepping in to lead execution as needed, supporting the broader team and initiatives
• Uphold high standards of quality, organization, and compliance across all initiatives

What you bring

We understand that no single candidate will perfectly meet all the qualifications outlined for this job posting. The following highlights the qualifications we consider important.

As a DDM Specialist, you are a highly motivated self‑starter with a strong passion for using data, technology, and creative strategy to drive measurable results. You bring hands‑on experience in lifecycle marketing and executing digital and direct response campaigns and are energized by finding new ways to enhance donor loyalty and lifetime value.

You have a solid understanding of audience segmentation, targeting, and personalization, and are comfortable working with marketing data to inform your approach. You enjoy testing and optimization, and you’re curious about what drives donor behavior at each stage of the lifecycle.

You thrive in a dynamic, fast‑paced environment and can manage multiple priorities with strong organizational skills. You are collaborative, proactive, and eager to contribute to a team focused on advancing the sophistication and impact of our marketing efforts.

Additionally, you will bring:

• A post‑secondary diploma or degree in a relevant field (e.g., marketing, communications, business)
• 5+ years of experience in digital and/or direct marketing, ideally within a nonprofit, subscription, or B2B environment. Experience working in a large multi‑level organization is an asset
• Experience working with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, or similar)
• Experience with analytics and reporting tools such as Google Analytics (GA4), CRM platforms, or BI tools; comfort working with dashboards and performance reports
• Experience supporting or supporting end‑to‑end donor or customer lifecycle strategies, from acquisition through engagement, retention, and long‑term value
• Strong understanding of audience segmentation, personalization, and lifecycle marketing, with the ability to translate strategy into actionable journeys and campaigns
• Comfort working with data and performance metrics, including pulling your own data, analyzing results, and using insights to inform day‑to‑day decisions and optimization
• Hands‑on experience with testing and experimentation, including defining hypotheses, success metrics, and applying learnings to improve future performance
• Experience executing and optimizing integrated digital and direct marketing initiatives across channels such as email, ad, web, direct mail, door‑to‑door, and telemarketing
• Strong project management and organizational skills, with the ability to manage multiple priorities, timelines, and stakeholders effectively
• A collaborative mindset and comfort working cross‑functionally with internal teams, external agencies, and partners
• Willingness to step in and support operational execution as needed, while maintaining high standards for quality, accuracy, and donor experience
• Curiosity, accountability, and a continuous‑improvement mindset, with a genuine interest in understanding donor behavior and motivation
• Strong written and verbal communication skills, with the ability to clearly articulate insights, recommendations, and results
• A affinity for our values: Think Big, Step Up and Lead with Heart.

What you can expect

Ensuring that kids receive the best health care imaginable is no small task, therefore taking care of our team is a top priority. To help you power the possible and to support you in your health, well‑being, and career growth, in addition to competitive compensation, we offer perks like a hybrid work environment (minimum of two days per week in office) and nine‑day fortnight schedule, generous vacation, top‑notch health and dental benefits, a defined benefit pension plan, and a commitment to professional development.

The hiring range for this position is between $73,000 and $81,000. At BCCHF, we are committed to ensuring that compensation is fair and equitable. Your placement in the salary range will be determined by your experience, relevant skills, and qualifications as they relate to this role.

Please note that all team members of BCCHF are required to complete a vulnerable sector criminal record check as a condition of employment.

We exist to power the possible. And that permeates every action we take. As a team, we push ourselves to: think big in how we boldly envision the future; step up in how we are accountable to ourselves, each other and our shared cause; and lead with heart in how we listen and engage with others.

BCCHF invites and encourages all qualified individuals to apply. As an organization committed to fostering an inclusive workplace that reflects the diversity of the communities we serve and support, we welcome individuals whose lived experiences may further contribute to the rich diversification of skills, knowledge, and backgrounds at the Foundation.

Seem like the right place for you? Join us and help make kids mighty. Apply online by January 5, 2026 at https://www.bcchf.ca/join-team