Digital Marketing Specialist

T&T Power Group; Wellesley; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

T&T Power Group is seeking an experienced Digital Marketing Specialist to strengthen our digital presence and drive business growth across Canada. You’ll take ownership of digital campaigns, SEO, website performance, content, and analytics, working closely with Sales to connect marketing activity to pipeline and revenue.

This role requires attendance at our Wellesley branch three days per week. Bring 5+ years of hands-on digital marketing, expert Google Ads skills, strong technical SEO, and

Qualifications

• 5+ years of hands-on digital marketing experience.
• Expert-level Google Ads skills, including campaign management, optimization, and performance analysis.
• Strong technical SEO, on-page SEO, and organic search expertise.
• Advanced working knowledge of GA4, Google Tag Manager, and Google Search Console.
• Strong understanding of conversion tracking, attribution, UTMs, and campaign measurement.
• Demonstrated ability to connect marketing efforts to qualified leads, CRM performance, sales pipeline, and revenue.

Responsibilities

• Develop annual and quarterly digital marketing plans, campaign calendars, budgets, and measurable KPIs.
• Manage and optimize Google Ads and other paid digital campaigns.
• Lead technical SEO, on-page optimization, and organic search initiatives.
• Execute segmented email campaigns, marketing automation, and lead nurture strategies.
• Monitor campaign performance, lead quality, conversions, and ROI, using data to improve results.
• Improve website and landing-page performance to increase search visibility, engagement, and lead generation.
• Use GA4, Google Tag Manager, and Google Search Console to identify opportunities and troubleshoot issues.
• Implement and maintain conversion tracking, UTMs, and attribution methods.
• Coordinate website updates and improvements with internal teams and external partners.
• Build campaigns that generate qualified leads and new business opportunities.
• Connect campaign activity to CRM data, lead progression, sales pipeline, and revenue.
• Partner with Sales on customer communications, presentations, and business development initiatives.
• Maintain CRM segmentation and campaign data to support targeting, follow-up, and reporting.
• Build dashboards and report on traffic, conversions, cost per lead, lead quality, pipeline contribution, and ROI.
• Translate marketing data into practical recommendations and campaign improvements.

Skills

Digital marketing

Google Ads

Technical SEO

GA4

Google Tag Manager

Google Search Console

CRM performance

Education

Post-secondary education in Marketing/Digital Marketing/Communications/Business

Tools

GA4

Google Tag Manager

Google Search Console

CRM software

Google Ads

Job description

Are you a digital marketer who knows how to turn campaigns into qualified leads and measurable sales results?

T&T Power Group is seeking an experienced Digital Marketing Specialist to strengthen our digital presence and drive business growth. You’ll take ownership of digital campaigns, SEO, website performance, content, and analytics, working closely with Sales to connect marketing activity to pipeline and revenue.

About T&T Power Group

T&T Power Group provides power generation, distribution, and application products and services to clients across Canada. We support sectors including oil and gas, water and wastewater, healthcare, aviation, education, and industry. Our team combines technical expertise, dedicated service, and a commitment to seeing customer challenges through to completion.

What you’ll do

Digital Marketing & Campaigns

• Develop annual and quarterly digital marketing plans, campaign calendars, budgets, and measurable KPIs.
• Manage and optimize Google Ads and other paid digital campaigns.
• Lead technical SEO, on-page optimization, and organic search initiatives.
• Execute segmented email campaigns, marketing automation, and lead nurture strategies.
• Monitor campaign performance, lead quality, conversions, and ROI, using data to improve results.

Website & Conversion Optimization

• Improve website and landing-page performance to increase search visibility, engagement, and lead generation.
• Use GA4, Google Tag Manager, and Google Search Console to identify opportunities and troubleshoot issues.
• Implement and maintain conversion tracking, UTMs, and attribution methods.
• Coordinate website updates and improvements with internal teams and external partners.
• Build campaigns that generate qualified leads and new business opportunities.
• Connect campaign activity to CRM data, lead progression, sales pipeline, and revenue.
• Partner with Sales on customer communications, presentations, and business development initiatives.
• Maintain CRM segmentation and campaign data to support targeting, follow-up, and reporting.

Analytics

• Build dashboards and report on traffic, conversions, cost per lead, lead quality, pipeline contribution, and ROI.
• Translate marketing data into practical recommendations and campaign improvements.

What you bring

• 5+ years of hands-on digital marketing experience, with a strong analytical and results-driven approach.
• Expert-level Google Ads skills, including campaign management, optimization, and performance analysis.
• Strong technical SEO, on-page SEO, and organic search expertise.
• Advanced working knowledge of GA4, Google Tag Manager, and Google Search Console.
• A strong understanding of conversion tracking, attribution, UTMs, and campaign measurement.
• Demonstrated ability to connect marketing efforts to qualified leads, CRM performance, sales pipeline, and revenue.
• Experience optimizing websites and landing pages for conversions.
• Strong dashboarding, reporting, analytical, and troubleshooting skills.
• Excellent written and verbal communication skills.
• The ability to independently manage multiple campaigns, projects, and deadlines while collaborating with Sales and other stakeholders.
• Post-secondary education in Marketing, Digital Marketing, Communications, Business, or a related field is an asset.

This role requires attendance at our Wellesley branch three days per week.

What we offer

• Competitive compensation and benefits based on your experience and capabilities.
• Ownership of digital marketing initiatives with a direct impact on business growth.
• A collaborative team that values hard work, customer service, and having fun.

T&T Power Group is an Equal Opportunity Employer that values workplace diversity and encourages applications from people with disabilities. Accommodations are available upon request throughout the selection process.