Marketing Operations Analyst: Data, AI & Automation

Connor, Clark & Lunn Financial Group Ltd.; Toronto; Hybrid; CAD 54,000 - 66,000; Full time

Job summary

Connor, Clark & Lunn Financial Group Ltd. is hiring a Marketing Operations Analyst to support the Marketing team with operational and analytical tasks, reporting, and technology administration.

The role collaborates with Marketing, Sales, and Information Systems to optimize processes and implement AI-enabled tools, aiming to improve efficiency and drive business outcomes. Starting salary is $60,000 with a performance bonus.

Qualifications

• 1–3 years of experience in marketing operations or related field.
• Post-secondary education in Marketing, Business, or Data Analytics.
• Experience with Salesforce, Pardot, and Power BI for marketing automation and reporting.
• Salesforce Certified Business Analyst and Salesforce Marketing Cloud Account Engagement Specialist are assets.
• Proficiency with Microsoft 365 applications.
• Experience with AI tools like Power Automate, Copilot, or ChatGPT is an asset.
• Strong written and verbal communication skills.
• Experience with Wordpress and Google Analytics is an asset.

Responsibilities

• Support data quality assurance and reporting by ensuring accuracy of marketing and CRM data.
• Prepare recurring and ad hoc reports connecting marketing activities to pipeline outcomes.
• Troubleshoot platform, reporting, and data issues, maintaining templates and SOPs.
• Present opportunities to streamline workflows and adopt marketing technologies.
• Support adoption of AI-enabled tools and testing of new platforms.
• Document and maintain marketing processes and AI workflows across the team.

Skills

Marketing operations

Marketing analytics

Sales operations

Data analytics

Salesforce

Pardot

Power BI

AI tools

Education

Post-secondary education in Marketing

Post-secondary education in Business

Data Analytics degree

Tools

Salesforce

Pardot

Power BI

Power Automate

Microsoft Copilot

ChatGPT

HTML

WordPress

Job description

Connor, Clark & Lunn Financial Group Ltd. is hiring a Marketing Operations Analyst to support the Marketing team with operational and analytical tasks, reporting, and technology administration.

The role collaborates with Marketing, Sales, and Information Systems to optimize processes and implement AI-enabled tools, aiming to improve efficiency and drive business outcomes. Starting salary is $60,000 with a performance bonus.