Marketing Operations Analyst

Connor, Clark & Lunn Financial Group Ltd.; Toronto; Hybrid; CAD 54,000 - 66,000; Full time

Job summary

Connor, Clark & Lunn Financial Group Ltd. is hiring a Marketing Operations Analyst to support the Marketing team with operational and analytical tasks, reporting, and technology administration.

The role collaborates with Marketing, Sales, and Information Systems to optimize processes and implement AI-enabled tools, aiming to improve efficiency and drive business outcomes. Starting salary is $60,000 with a performance bonus.

Qualifications

• 1–3 years of experience in marketing operations or related field.
• Post-secondary education in Marketing, Business, or Data Analytics.
• Experience with Salesforce, Pardot, and Power BI for marketing automation and reporting.
• Salesforce Certified Business Analyst and Salesforce Marketing Cloud Account Engagement Specialist are assets.
• Proficiency with Microsoft 365 applications.
• Experience with AI tools like Power Automate, Copilot, or ChatGPT is an asset.
• Strong written and verbal communication skills.
• Experience with Wordpress and Google Analytics is an asset.

Responsibilities

• Support data quality assurance and reporting by ensuring accuracy of marketing and CRM data.
• Prepare recurring and ad hoc reports connecting marketing activities to pipeline outcomes.
• Troubleshoot platform, reporting, and data issues, maintaining templates and SOPs.
• Present opportunities to streamline workflows and adopt marketing technologies.
• Support adoption of AI-enabled tools and testing of new platforms.
• Document and maintain marketing processes and AI workflows across the team.

Skills

Marketing operations

Marketing analytics

Sales operations

Data analytics

Salesforce

Pardot

Power BI

AI tools

Education

Post-secondary education in Marketing

Post-secondary education in Business

Data Analytics degree

Tools

Salesforce

Pardot

Power BI

Power Automate

Microsoft Copilot

ChatGPT

HTML

WordPress

Job description

Connor, Clark & Lunn is looking to hire a Marketing Operations Analyst. The Marketing Operations Analyst provides operational and analytical support for the Marketing Team. This role assists with marketing reporting, technology administration, process improvements, project coordination, and marketing operations activities that improve efficiency and support business objectives.

TheAnalystis responsible forexecuting assigned initiatives,maintainingaccuratemarketing& salesdata, preparing reports, coordinating operational activities, andsupportingopportunities to improve processes. Working under the direction of the Manager, Marketing Operations, this role collaborates with Marketing, Sales, Information Systems, and other business partners to support the successful execution of marketing initiatives.

What YouWill Do:

Marketing & Sales Operations

• Support data quality assurance and reporting by ensuring the accuracy, integrity, and consistency of marketing and CRM data through routine audits, validation, and cleanup activities.Identifydata quality issues and recommend improvements that enhance reporting, system effectiveness, and operational efficiency.

• Prepare recurring and ad hoc reports that connect marketing activities, salespipeline, and business development outcomes,providingactionable insights to support decision-making.

• Troubleshoot platform, reporting, and data issues, escalating complex issues asrequired, whilemaintainingdocumentation, templates, and standard operating procedures.

• Presentopportunities to streamline workflows, improve operational efficiency, and reduce manual processes by supporting the evaluation, implementation, and optimization of marketing technologies, automation tools, and reporting processes.

• Support the adoption of AI-enabled tools and automation technologies to improve reporting, workflow efficiency, content management, and administrative processes. Participate in testing new AI capabilities and system enhancements, including user acceptance testing for new platforms and process improvements.

• Document andmaintainmarketing processes, AI-enabled workflows, and best practices to promote consistency, knowledge sharing, and the effective adoption ofnew technologiesacross the Marketing team.

What You Bring

• 1–3 years of experience in marketing operations, marketing analytics, business analysis, sales operations, ora related field.

• Post-secondaryeducation in Marketing, Business, Data Analytics, ora relateddiscipline.

• Experience working with Salesforce,Account Engagement (Pardot)andPowerBIto supportmarketingautomation, email marketingcampaigns, reporting, data management, and lead tracking.

• Salesforce Certified Business Analyst&Salesforce Certified Marketing Cloud Account Engagement Specialistis consideredan asset.

• Proficiencywith Microsoft 365 applications.

• Experience using Power Automate, Microsoft Copilot, ChatGPT, or other AI-enabled productivity tools is considered an asset.

• Strong written and verbal communication skills, with the ability to communicate effectively and professionally with senior leaders and internal stakeholders across the organization.

• Strong analytical and problem-solving skills witha high levelof attention to detail.

• Excellent organizationalandtime managementwith the ability to manage multiple priorities in a collaborative, fast-paced environment.

• Working knowledge ofWordpress,Google Analytics, HTML, and WordPressisconsidered an asset.

• Experience within the financial services or professional services industry is considered an asset.

The starting salary for this position is $60,000. The starting salary provided reflects the base salary for this position as required by legislation. In addition, there is an annual performance bonus which contributes to the total compensation of this position. Further questions may be directed to the HR team during the interview process.

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For a closer look at how you can build your career with us, we invite you to explore cclgroup.com.

CC&L Financial Group is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, ethnicity, religion, sexual orientation or expression, disability, or age.

Your application will be reviewed by a member of the hiring team - AI is not used in the screening, assessment or selection of applications at this time.