Manager, Marketing AI Enablement

Equiton; Burlington; On-site; CAD 105,000 - 125,000; Full time

Job summary

Equiton is seeking a Marketing AI Enablement Manager in Burlington, Canada. The role involves leading the implementation of AI-enabled marketing workflows to enhance efficiency and execution quality.

The ideal candidate will have over 5 years of experience in marketing operations with strong skills in evaluating and utilizing AI tools. Focused on a transformation journey, this position offers the chance to significantly impact Equiton's marketing department through AI and automation.

Qualifications

• 5+ years of experience in marketing operations or related field.
• Strong understanding of digital marketing systems and performance measurement.
• Hands-on experience with AI tools in marketing contexts.

Responsibilities

• Design and implement AI-enabled marketing workflows.
• Evaluate and recommend AI tools for marketing.
• Collaborate with stakeholders to ensure solution adoption.

Skills

AI platforms and models experience

Marketing workflows understanding

Automation and workflow design

Analytical skills

Job description

We are seeking a highly capable Marketing AI Enablement Manager to lead the development and implementation of AI-enabled marketing workflows across the organization. Reporting to the Senior Director, Enterprise Transformation Office, this role is responsible for identifying high-value use cases, selecting appropriate AI tools, and establishing scalable workflows that enhance content development, creative support, campaign execution, and performance optimization.

Equiton is on a transformation journey focused on scaling the business, strengthening operating effectiveness, and leveraging AI and automation to support efficient growth and long-term value creation. This role offers the opportunity to help shape that capability by advancing how AI is applied across marketing and contributing to broader operational evolution.

The ideal candidate will bring a strong combination of applied AI capability and practical understanding of marketing execution. This may include experience gained within a marketing function through deep use of AI tools and workflow automation, or within a technical role supporting marketing teams. In either case, the candidate must be able to assess use cases, select fit‑for‑purpose tools, and implement workflows that enhance speed, quality, and consistency across day‑to‑day marketing operations.

Key Responsibilities

• Design, build, and implement AI-enabled marketing workflows across content development, design support, publishing, campaign execution, and performance tracking.
• Evaluate and recommend appropriate AI models, tools, and configurations for defined marketing use cases.
• Configure and connect tools, workflows, and systems to enable effective day‑to‑day use of AI within marketing.
• Embed AI into core marketing processes to improve efficiency, consistency, and output quality.
• Collaborate with marketing stakeholders to ensure solutions align with business needs and are adopted in practice.
• Partner with IT and other internal teams, as required, to support responsible and effective deployment.
• Use automation and AI orchestration to reduce manual effort and improve the speed and consistency of marketing operations.
• Monitor, refine, and improve AI-enabled workflows based on output quality, user adoption, and business impact.

What You Bring

• 5+ years of experience in marketing operations, marketing technology, digital marketing systems, applied AI workflow design, automation, or a related field.
• Strong understanding of marketing workflows, campaign execution, content production, and performance measurement.
• Hands‑on experience evaluating and using AI platforms and models in support of marketing use cases, either as a marketing practitioner or within a technical delivery role.
• Experience designing and improving automated workflows that connect AI tools with marketing platforms, data sources, and reporting environments.
• Ability to translate technical capabilities into practical, usable solutions for business teams.
• Strong analytical, problem‑solving, and execution skills.
• Experience in regulated, financial services, or investment‑related environments is an asset.

The expected annualized base salary range for this position is $105,000 - $125,000 plus discretionary bonuses. The actual base salary offered will take into consideration factors including, but not limited to, the individual’s skill, experience, and relevant education or training.

We’re an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We are happy to help.

As part of our recruitment process, we may use artificial intelligence (AI) tools to support activities such as resume screening, interview scheduling, note‑taking, and candidate evaluation. AI‑assisted tools are used to help improve efficiency and consistency; however, all hiring decisions are made by qualified members of our hiring team. We are committed to ensuring a fair, inclusive, and human‑centered recruitment process.

Only those selected for an interview will be contacted.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.