Marketing Manager (US & Canada)

Akur8 Group.; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading Insurtech company is seeking a Marketing Manager to drive marketing campaigns and initiatives in the U.S. and Canadian markets. The role involves digital marketing, content management, event coordination, and strategy optimization. Join a dynamic team focused on transforming insurance pricing and reserving with innovative technology.

Benefits

Competitive salary + annual bonus

Health insurance

Dental and Vision coverage

Retirement Savings Plans

25 days of PTO/year

Commuter benefit

Gym membership via ClassPass

IT equipment allowance

Professional development & trainings

Regular company gatherings and team events

Qualifications

• 5+ years of experience in B2B Marketing, preferably in Tech or Insurance.
• Experience managing large marketing projects and external events.

Responsibilities

• Lead and manage digital marketing campaigns for the U.S. and Canadian markets.
• Coordinate events and manage logistics for brand growth.

Skills

B2B Marketing

Project Management

Content Creation

Communication

Job description

Akur8 is a young, dynamic, fast growing Insurtech scale-up that is transforming insurance pricing and reserving with transparent machine learning.

Our SaaS platform leverages the power of transparent machine learning and predictive analytics to inject game-changing speed, performance and reliability into insurers’ pricing and reserving processes.

Powered by skilled R&D, Product & Actuarial teams we’ve developed unique AI algorithms that automate the insurance pricing and reserving in an unprecedented manner.

This results in a pricing solution that enables insurance companies to model risks 10 times faster with greater predictive power than traditional methods, whilst including next-generation reserving features, offering an end-to-end platform that anticipates and accounts for future claims.

Akur8 has already been selected:

• In CB Insights Top 50 World Insurtech Companies 2024
• In Insurtech Global’s Top 100 AIFinTech list 2024
• In Fintech Global’s Top 100 AIFinTech list 2024
• In CNBC’s World Top 150 Insurtech Companies 2024

With 41 nationalities on our team and offices in 8 major global cities, Akur8’s solution is international by design, serving over 320 clients across 4 continents, and focusing on mature markets to drive faster growth.

To learn more about Akur8, and what we do, click here.

Akur8 is, in all senses of the term, an equal opportunities employer. Akur8 puts diversity, equality and inclusion at the heart of its values. We examine all applications based on equal skills and applying the principles of non-discrimination.

Akur8 is looking for a Marketing Manager for the US and Canadian market, to join our Marketing team to support our growth by taking full ownership of major marketing campaigns and initiatives.

Akur8’s ambition is to become the global leader in insurance and reserving pricing, with the US and Canadian markets one of our top priorities. Our marketing efforts are directed towards becoming the top of mind reference in non-life insurance pricing.

To serve this objective, we are focused on continuing to grow our brand in the U.S. and Canada and increase Akur8’s presence and visibility within the insurance and reserving pricing community through marketing campaigns, industry events, thought leadership, media/PR, industry publications, partnerships, insurance and actuarial associations, and other marketing activities.

We are looking for a driven and creative Marketing Manager to help drive our marketing efforts within the U.S. and Canada and continue to build a strong brand presence in a competitive industry. As part of a dynamic global team, you’ll have the opportunity to shape and execute strategies that drive growth, generate high-quality leads, and support the adoption of our cutting-edge technology in the US and Canada. As a highly organized, proactive and driven individual, your role will be to oversee and manage the execution of these large-scale initiatives and events.

Key responsibilities include:

Digital Marketing & Content Management

• Manage Digital Marketing Campaigns: Lead the planning, execution, and management of Akur8’s digital marketing campaigns and initiatives specific to the U.S. and Canada.
• Oversee Multi-Channel Marketing: Coordinate and project-manage marketing initiatives across various channels to ensure cohesive and impactful campaigns.
• Content Creation & Localization: Develop and adapt targeted marketing and product content tailored for different channels, audiences, and the U.S. and Canadian market.
• Content Review & Optimization: Regularly review and refine existing and new content to maintain alignment with the tone and needs of the U.S. and Canadian market.

Media & Public Relations

• Grow Media and PR Presence: Expand Akur8’s media and PR presence in the U.S. and Canada through press releases, news articles, ongoing content creation, and effective use of PR/media platforms.
• Identify Content Opportunities: Actively seek opportunities to create and distribute content in collaboration with external industry publications and actuarial organizations.

Social Media & Engagement

• Social Media Management: Develop engaging social media content, maintain and update the global social media calendar, and manage content posting and tracking.
• Competitor Analysis: Monitor and track competitor activities to stay ahead of market trends and industry developments.

Event Management

• Plan & Coordinate Events: Manage and coordinate events to grow the brand and support sales efforts, working closely with the sales team to select and review the most relevant events.
• Event Logistics & Execution: Handle event logistics, sponsorship package requirements, contract reviews with the internal legal team, procurement processes, setup and booth creation, presentation creation and coordination of participants and speakers.
• Merchandise & Content Coordination: Organize merchandise, print assets, booth giveaways, and content preparation for event booths.
• Onsite Event Management: Attend events across the U.S. and Canada and manage onsite presence, including booth setup and takedown, presentation and a/v requirements, and related logistics.
• Event Reporting & KPI Management: Manage event-related reporting and KPIs to measure success and improve future efforts.
• Industry Event Participation: Research, recommend, and expand Akur8’s participation in externally organized industry events.
• Akur8-Specific Events & Webinars: Introduce, promote, and manage Akur8-specific events and webinars on insurance-related topics.

Strategy & Optimization

• Monitor Campaign Performance: Track and analyze the performance of digital marketing efforts to refine and enhance strategies.
• Identify Growth Opportunities: Explore and implement new avenues for digital marketing growth and innovation.

You will be based in our Montreal office, but traveling frequently for events.

We're looking for an experienced professional looking for challenges in a fast moving organization:

• You have 5+ years of experience in B2B Marketing preferably in the Tech or Insurance industry (Fintech/Insurtech experience is definitely a plus)
• You have managed large marketing projects in the past
• You have experience writing and reviewing content across marketing disciplines
• You have experience managing external events and sponsorships.
• You have experience managing a budget.
• You are looking for an operational marketing role in a fast growing tech startup
• You are very organized and are able to efficiently multi-task and project-manage
• You are autonomous, proactive, eager to learn and to assume responsibility for key initiatives.
• You are a team player and are happy to collaborate with multiple teams and stakeholders, both external and internal
• You have ideally worked in international settings
• You have excellent written and oral communication skills in English
• In the international context of the company, any additional languages are a definite bonus

Important: You must possess an employment status that will allow work from our Montreal office.

As a newcomer, you'll be joining a diverse, highly skilled and motivated team, with a strong Tech DNA, colleagues that are eager to share their knowledge and passion.

But it’s not all work, you’ll also be part of a dynamic team that enjoys spending time together and having fun.

In addition to this, we will provide you with:

• Competitive salary + annual bonus
• Health insurance , Dental and Vision coverage
• Retirement Savings Plans
• 25 days of PTO/year
• Commuter benefit
• Gym membership via ClassPass
• IT equipment allowance
• Professional development & trainings
• Team fun: regular company gatherings and team events
• Fun goodies