Marketing Manager, Demand Generation and Events Remote US/Canada All positions Marketing

Observo; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

Join a fast-growing, innovative company as a Marketing Manager, Demand Generation and Events. This fully remote role offers the chance to design and execute data-driven marketing strategies that will drive customer acquisition and engagement. Collaborate with sales and engineering teams to optimize the customer funnel and rapidly scale efforts. If you thrive in fast-paced environments and have a passion for security and observability, this is the perfect opportunity for you to make a significant impact in a dynamic setting.

Benefits

Competitive salary and benefits

Career growth opportunities

Innovative work environment

Stock option package

Remote work flexibility

Qualifications

• 3-5 years in event/growth marketing, ideally in SaaS.
• Proficient in managing B2B demand generation campaigns.

Responsibilities

• Plan and execute event marketing strategies.
• Lead digital campaigns and analyze performance.

Skills

Event Marketing

Digital Marketing

SEO

Email Marketing

Data Analysis

B2B Marketing

Content Creation

Project Management

Education

Bachelor's Degree in Marketing

Tools

HubSpot

SEMrush

Google Ads

LinkedIn Ads

Job description

Marketing Manager, Demand Generation and Events

Remote US/Canada

Full Time

About Us

Observo AI has pioneered an AI-powered telemetry data pipeline that can extract the most important security data from any source, parse and transform it into the right format, automatically detect and mask sensitive data, and route it to the analytics platform with the most value. By reducing noisy data volume by 80% or more, we can typically help reduce the total cost of security by as much as 50%. We shift analytics “left” into the telemetry stream to surface anomalies before all of the data is indexed in a SIEM or logging tool so DevOps and Security teams can focus on the most critical incidents before they spiral into costly problems. This helps teams detect and resolve critical incidents 40% faster. Join our team to make an impact with a fast-growing, innovative company committed to driving success for our customers.

Position Overview

As the Marketing Manager, Demand Generation and Events at Observo AI, a seed-stage company preparing for its Series A, you'll play a crucial role in accelerating our growth trajectory. This is a hands-on role where you'll design and execute data-driven marketing strategies to drive customer acquisition and engagement, working closely with sales, product marketing, and engineering teams. You'll be responsible for testing new marketing tactics, optimizing the customer funnel, and rapidly scaling efforts. We're looking for a proactive marketer who thrives in fast-paced environments and can leverage data insights to make strategic decisions that directly impact our growth. This role is fully remote.

Key Responsibilities

• Plan and execute event marketing strategies
• Lead digital paid and organic campaigns
• Oversee SEO, email & newsletter marketing
• Analyze and report on campaign performance
• Create plan to generate sales pipeline through events, digital, email, SEO, and social marketing to meet quarterly sales-qualified pipeline goals
• Manage tools such as HubSpot, SEMrush, Google Ads, and LinkedIn Ads

Qualifications

• 3-5 years of experience in event/growth marketing or a similar role, ideally within a SaaS company.
• Proven ability to manage B2B marketing campaigns focused on demand generation, customer acquisition, and business growth.
• Proficient with tools like Google Ads, LinkedIn Ads, SEO platforms (e.g., SEMrush, Ahrefs), and analytics software.
• Strong analytical skills with a focus on making data-driven decisions and identifying trends.
• Excellent written and verbal communication, skilled in crafting engaging content.
• Ability to manage multiple projects with attention to detail.

Preferred Qualifications

• Knowledge of PLG and ABM strategies.
• Experience or familiarity with industry-leading tools and platforms in security and observability [Splunk, Datadog, New Relic, Cribl, etc.].
• Bachelor’s degree in marketing or related fields.

What We Offer

• Competitive salary and benefits package
• Opportunities for career growth and advancement
• A collaborative and innovative work environment
• Competitive stock option package
• Flexibility with remote work options

How to Apply

If you are a results-driven marketing manager with a passion for security and observability, we’d love to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you’re a great fit for this role at [e-mail].