Marketing Manager

OneVest; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Join a fast-growing technology company that is revolutionizing wealth management services. As a Marketing Manager, you will lead innovative marketing initiatives, focusing on digital strategies to enhance brand awareness and drive lead generation. This role offers the chance to work collaboratively with a dynamic team, optimizing marketing funnels and executing engaging campaigns across various channels. With a comprehensive benefits package, including a flexible and hybrid working environment, this is an exciting opportunity to make a significant impact in a rapidly evolving industry. If you're passionate about finance and technology, this role is perfect for you.

Benefits

4 weeks of vacation

Comprehensive Health Benefits

Flexible working environment

Employee Stock Option Plan

Qualifications

• 5+ years in B2B SaaS marketing with a focus on digital strategies.
• Strong understanding of the marketing funnel and lead conversion.
• Exceptional communication skills for crafting engaging content.

Responsibilities

• Develop multi-channel lead generation strategies for high-quality prospects.
• Track and analyze marketing metrics for campaign optimization.
• Manage digital health through SEO and SEM strategies.

Skills

Digital Marketing

SEO

SEM

Lead Generation

Content Creation

B2B SaaS Marketing

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Tools

Hubspot

Google Analytics

Asana

Canva

Webflow

Job description

Join to apply for the Marketing Manager role at OneVest

Join to apply for the Marketing Manager role at OneVest

OneVest is a fast-growing technology company on a mission to Power the World's Wealth by revolutionizing how financial institutions deliver wealth management services. We are an innovative team that thrives on creativity, collaboration, and the pursuit of excellence. We've been listed as one of Forbes's best start-up employers, and named on the WealthTech100 list for 2024. OneVest is backed by notable investors including Salesforce Ventures, Allianz Life Ventures, TIAA Ventures, OMERS Ventures, Fin Capital, Deloitte Ventures, and more. If you're passionate about finance, technology, and making a real impact, this is the perfect opportunity to be part of something big.

We are seeking a highly skilled and results-oriented Marketing Manager to help take our marketing initiatives to the next level as we enter a new phase of growth. Reporting to the Head of Marketing, this high visibility role will cover a wide range of activities across marketing. The ideal candidate will have a strong background in various aspects of marketing, with a key focus area in digital marketing. The role will require knowledge and expertise in understanding and managing; SEO, SEM, Google Ads and social (i.e. LinkedIn Ad) campaigns and driving lead generation through outreach and email marketing. Additionally, the Marketing Manager will be responsible for the corporate website and driving a content calendar anchored to the GTM strategy for the organization. If you have a passion for building brand awareness and marketing strategies, while also knowing how to and enjoy executing them at a tactical level, this position is for you!

What you'll be doing:

• Develop and execute multi-channel lead generation strategies to generate high-quality prospects for the sales team.
• Track and analyze marketing metrics to assess campaign effectiveness and optimize for better results.
• Optimize the marketing funnel from awareness to conversion, ensuring the seamless flow of leads across channels.
• Manage the digital health through SEM and SEO strategies
• Drive paid media campaigns through digital advertising (i.e. Google Ads, LinkedIn etc.)
• Plan and execute successful in-person and virtual events, including conferences, webinars, trade shows, and corporate functions.
• Craft a social media strategy and execute that strategy with engaging posts. Develop high-quality content for digital and offline channels, including blog posts, whitepapers, reports, case studies, and social media
• Write, distribute, and manage press releases to enhance the company's visibility by pitching to relevant media.
• Collaborate with other teams at the company, including Product, Product Marketing, and Sales, to ensure effective messaging and strategies.
  
  

What we are looking for:

• 5+ years of experience developing and executing data-driven B2B SaaS marketing programs
• Experience in SaaS, Financial services, and/or FinTech
• Experience using tools such as Hubspot, Asana and Canva
• Experience with Google Analytics and Google Ads is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Exceptional written and verbal communication skills, including the ability to craft engaging content and press releases.
• Strong understanding of the marketing funnel, from lead generation to conversion.
• Proficiency with marketing automation platforms like Hubspot, and tools like Webflow.
• Strong project management skills with the ability to handle multiple tasks simultaneously.
• Proven experience in managing and executing marketing campaigns across various channels, both digital and offline.
  
  

Compensation: CAD $70-90K

What It's Like To Work With Us:

• Culture: It's fun, rewarding, fast-paced - and we build cool stuff, too!
• Vacation: 4 weeks of vacation in addition to a company wide shutdown between Christmas and New Year
• Flexibility: A flexible & hybrid working environment
• Health & Wellness: Comprehensive Group Health, Dental and Vision Benefit Plan right from the start
• Equity: Employee Stock Option Purchase Plan
  
  

Sound like a good fit? Apply today!

Don't meet every single requirement? We encourage you to apply anyways. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we would still like to review your resume. You may be just the right candidate for this or other roles.

OneVest is dedicated to fostering a diverse, equitable, and inclusive workplace. We encourage applications from individuals of all backgrounds, including those with visible and non-visible disabilities. If you require accommodations at any stage of the recruitment and selection process, please reach out to [e-mail] and we'll be happy to support you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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