marketing manager

Let's Get Moving Canada; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in logistics is seeking a marketing strategist to analyze market data and direct communication strategies. This role involves overseeing marketing efforts, managing media relations, and implementing effective advertising campaigns. The ideal candidate will have 2-3 years of relevant experience and a strong understanding of marketing principles.

Qualifications

• 2-3 years of experience in marketing or communication roles.

Responsibilities

• Analyze market research data to improve business decisions.
• Develop communication strategies to enhance marketing.
• Plan and control budget and expenditures for marketing initiatives.

Skills

Market analysis

Communication strategies

Internet maintenance

Marketing strategy

Team management

Research evaluation

Budgeting

Media relations

Job description

• Experience : 2 years to less than 3 years

Tasks

• Analyze market research data to improve business decisions or activities
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Plan and control budget and expenditures
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Assist in the preparation of brochures, reports, newsletters and other material
• Initiate and maintain contact with the media
• Involves duties and responsibilities that lead to positive environmental outcomes