Marketing Manager

GreenStep; Kelowna; Remote; CAD 60,000 - 80,000; Full time

Job summary

GreenStep, a rapidly growing sustainability solutions company, is seeking a Marketing Manager to enhance brand awareness and drive measurable growth. As the first dedicated marketing hire, you will develop strategies, manage communications, and ensure alignment with the company's sustainability mission.

Qualifications

• 4-5 years of progressive marketing experience, preferably in sustainability or tourism.
• Proven ability to deliver B2B lead generation through digital marketing and content.
• Strong writing and presentation skills, along with project management expertise.

Responsibilities

• Develop and execute integrated marketing strategies to drive qualified leads.
• Manage the execution of external marketing and communications.
• Collaborate for product launches and oversee event management.

Skills

Digital Marketing

Content Strategy

Project Management

Bilingualism (French/English)

Education

Bachelor's degree in Marketing

Tools

CRM systems

Marketing Automation Tools

Job description

Were seeking a Marketing Manager with a passion for sustainability to join our remote-first team. As our first dedicated marketing hire, youll need a combination of strategic smarts and strong execution skills to hit the ground running.

Success in this role means driving measurable growth by increasing qualified leads (MQLs), driving brand awareness in our target sectors, and shaping the programs and processes that will allow us to scale. Youll report to our Fractional CMO and work very closely with our CRO and sales team. Were seeking a candidate whos as comfortable in spreadsheets as they are in Canva, someone whos not afraid to roll up their sleeves to ensure brand-aligned execution as consistent measurement of ROI.

As GreenSteps Marketing Manager, youll be responsible for all of GreenSteps external marketing and communications. Youll have ownership of an exciting portfolio within our growing organization and the ability to positively impact the environment every single day.

If youre a growth-oriented marketer who wants to drive positive impact at a mission-driven company, we want to hear from you.

Duties & Responsibilities

1. Develop and execute integrated marketing strategies and content to drive MQLs and enable our sales team to do their best work
2. Manage and oversee the execution of external marketing and communications, including content, email, social media, advertising, sponsorships, partnerships and events
3. Own GreenSteps events calendar, ensuring best-in-class execution at tradeshows, conferences and community events (quarterly travel may be required)
4. Collaborate with cross-functional teams for product launches, announcements, and external partnerships
5. Work hands-on in our CRM to ensure accuracy and visibility across all lead generation activity ROI and continuous improvement in marketing automation
6. Build out our content marketing function, working closely with our subject matter experts and freelance contributors
7. Manage relationships with vendors such as graphic designers, printers and small agencies and identify new vendors and resourcing strategies
8. Maintain the companys brand and ensure all materials, including RFPs and client reports, meet GreenSteps standard of excellence
9. Build and grow the marketing function in alignment with company expansion plans

Required Knowledge, Skills and Experience

• Minimum of 4-5 years of progressive experience in marketing, with direct experience in sustainability and / or tourism strongly preferred
• Proven ability to deliver digital marketing, social media, and content strategies that drive b2b leads
• Top notch writing and presentation skills
• Excellent project management skills with the ability to manage multiple priorities maximizing the use of available tools
• Experience with CRM systems and marketing automation tools
• Ability to work independently and collaboratively in a fast-paced, mission-driven environment
• Bilingualism (French / English) an asset

Education

Bachelors degree in Marketing, Communications, Business or a related field is an asset. Equivalent work experience will be considered. Platform certifications will also be considered (ads, analytics, CRM, etc.)

Work Location

Remote with occasional travel requirements (3-5 days per quarter)

Inclusive Hiring Policy

GreenStep is an equal opportunities employer and we are committed to creating a diverse, respectful, and inclusive workplace, where people can bring their whole selves. We invite all qualified candidates to apply.

About GreenStep

GreenStep is a mission-driven, rapidly growing sustainability solutions company. We want to help you grow too, personally and professionally, while creating lasting impacts. Were proud to be B Corp Certified. Lets change the world!

GreenStep works with a range of business, government, utility, and non-profit clients, of all sizes and in a wide range of sectors, with a strong focus on the tourism and hospitality industry. Through our purpose-built programs, software, services, and certification programs, we help our clients measure and reduce environmental impacts and improve sustainability performance.