Product Marketing Manager (SaaS)

Search Atlas; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

Join a rapidly growing SEO software company as a Product Marketing Manager (SaaS). In this fully remote role, you'll drive engagement and growth by crafting user-focused marketing strategies and partnering with product and growth teams. With recognition from multiple awards, Search Atlas values innovation and collaboration, offering a supportive, flexible work environment.

Benefits

15 Days Paid Time Off

Paid Off on Christmas and New Year's Day

Qualifications

• 4-5+ years marketing experience in SaaS, at least 3 in a product-led environment.
• Deep understanding of PLG funnels and user-driven growth.
• Experience in creating lifecycle marketing journeys.

Responsibilities

• Own multi-channel marketing strategies for signups, activation, and retention.
• Plan product-centric campaigns and optimize messaging.
• Leverage data to improve marketing performance.

Skills

Storytelling

Data-driven marketing

Lifecycle marketing

Collaboration

Tools

Mixpanel

Amplitude

Google Analytics

Customer.io

HubSpot

Intercom

Job description

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Hi, we’re Search Atlas! We’re a rapidly growing SEO software company that helps companies improve their websites Google performance. From Fortune 500 companies to Silicon Valley startups, our clients trust us to drive results.

Fully Remote- work from anywhere

We’re looking for a Marketing Manager who thrives in a product-led environment. This role is about more than just lead gen—it’s about driving engagement and adoption by turning real product usage into your most effective growth lever.

If you’re a data-driven marketer who loves building lifecycle journeys, launching new product features, and creating messaging that resonates with real users, this might be the role for you.

Responsibilities

• Own and execute multi-channel marketing strategies that drive self-serve signups, activation, and retention.
• Partner closely with product and growth teams to shape product launch plans, in-app messaging, and go-to-market strategies.
• Create compelling, user-first messaging that explains the “why” behind our features and roadmap.
• Optimize lifecycle email flows, onboarding sequences, and engagement nudges.
• Plan and run product-centric campaigns (feature rollouts, webinars, educational content).
• Leverage product usage data to shape targeted messaging and improve conversion.
• Own marketing performance metrics (activation, product-qualified leads, retention, expansion).
• Regularly run A/B tests to improve copy, engagement, and activation flows.

Requirements

• 4-5+ years of marketing experience in SaaS, with at least 3 years in a product-led environment.
• Deep understanding of PLG funnels and how to drive growth through usage.
• Experience with lifecycle marketing, onboarding journeys, and behavioral segmentation.
• Strong storytelling skills—you can turn technical features into relatable benefits.
• Comfortable using data tools like Mixpanel, Amplitude, Google Analytics, or similar.
• Hands-on experience with marketing automation platforms (Customer.io, HubSpot, Intercom).
• A proactive, collaborative mindset. You love working cross-functionally with Product, Design, and Engineering.

Salary & Benefits

• $6,000-$8,000 USD per month/depending on your location and skills/experience
• 15 Days Paid Time Off + Christmas Day + New Year's Day Paid Off

Our Recruitment Process

• Step 1: Initial screening call with our recruitment team
• Step 2: Assessment to showcase your skills (if applicable)
• Step 3: Final interview with our Hiring Manager
• Step 4: Offer extended

Life at Search Atlas Group

We are committed to fostering a healthy work-life balance, innovation, and a collaborative, inclusive culture—no matter where you work. We host monthly virtual game days and events, and our team enjoys the flexibility of contributing to charity initiatives of their choice. We believe in supporting both personal growth and professional success, ensuring that remote work doesn’t mean disconnected work.

Here’s a Look Into Our Core Values

• Collaborative & Engaged: We’re a tight-knit team that supports each other and shares knowledge.
• Excellence Driven: We aim for the highest standards, always raising the bar.
• Self-Starter Mentality: We take initiative and problem-solve independently.
• Innovative: We embrace change, experiment, and think outside the box.
• Student Mentality: We learn from our mistakes and constantly evolve.

Why Join Us?

We’re Proud Of The Recognition We’ve Received For Our Growth And Commitment To Creating a Positive, Inclusive Work Environment. Here Are Just a Few Of The Accolades That Highlight Our Success And Culture

• 2023 + 2022 Inc. 5000 List of the Fastest-Growing Companies in America
• Nevada’s Top Workplaces - #1 Small Business, Best New Ideas
• Best Start-Up Agency (U.S. Search Awards)
• Top B2B Companies (Clutch)
• Inc’s On The Rise and Best Places to Work (Inc. Magazine)
• Great Place to Work Certified (Great Place to Work)

These awards reflect the hard work, dedication, and passion of our entire team, and we’d love for you to be a part of it!

Want to hear more? Here is our Founder, Manick on why you should work with us at Search Atlas

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development