Marketing Manager

Celltrionhealthcare; Toronto; On-site; CAD 80,000 - 130,000; Full time

Job summary

An established industry player is seeking a Marketing Lead to spearhead strategic brand initiatives in the pharmaceutical sector. This pivotal role involves driving revenue and profitability through innovative marketing strategies and comprehensive brand planning. The ideal candidate will have a strong background in pharmaceutical marketing, with a proven track record of leading cross-functional teams and executing successful brand tactics. Join a dynamic environment where your expertise will contribute to enhancing patient access to advanced therapies and make a significant impact in the healthcare landscape.

Qualifications

• 10+ years in pharmaceutical marketing and strategy development.
• Experience in sales operations and business intelligence roles.

Responsibilities

• Lead development and implementation of marketing strategy.
• Engage with stakeholders to align on brand strategy.

Skills

Strategic Planning

Brand Planning

Analytical Skills

Leadership

Communication Skills

Project Management

Financial Acumen

Education

Undergraduate degree in business or science

M.B.A. or post-graduate degree

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Celltrion healthcare provides biosimilar and innovative biopharmaceutical medications to help increase patient access to advanced therapies around the world.

Celltrion Healthcare offers biologics to about 110 countries, along with more than 30 global partners around the world. With hands-on experience and knowledge accumulated through years of working in the advanced pharmaceutical markets around the world, Celltrion Healthcare has been securing distribution channels and providing patients with biosimilars at affordable prices.

POSITION SUMMARY
The Marketing Lead is an important leadership position within Celltrion Healthcare in Canada. The candidate will provide commercial leadership and direction to the assigned product(s) and will have responsibility for the development, coordination, and monitoring of comprehensive strategic brand plans.

Key to the role will be to drive revenue and profitability by maximizing the competitiveness of the assigned product(s) in the marketplace through a comprehensive and robust brand strategy, ensuring the alignment of tactics to strategy, and ensuring excellence in the execution of tactics.

KEY ROLES AND RESPONSIBILITIES

• Lead overall annual cross functional Brand Plan development, and development and implementation of the marketing strategy and related tactics consistent with the overall brand strategy.
• Orchestrate internal stakeholders (local and ex-Canada) to align and leverage the strategic and tactical direction of projects with the overall brand strategy.
• Develop, plan and deliver innovative competitive tactics by understanding the needs of internal and external stakeholders/customers, assessing new insights and market trends, identifying business opportunities.
• Plan and implement primary and secondary market research as required as input into strategic and tactical planning.
• Demonstrate strong business ethics, understand business principles, and assess resources available to make sound business decisions to help the team achieve business excellence and financial goals.
• Support the development and execution of sales meetings and sales training to ensure optimal field execution of the brand strategy.
• Identify and work with suppliers/agencies to achieve brand objectives in a cost-effective manner that is compliant with Canadian industry and company policies.
• Plan, develop, and lead advisory board or consultant meetings with health care providers to gain insights on product(s), science, markets, competition, patient support program, and the company as an input to strategic and tactical planning for in-line and soon to launch products.
• Engage with customers through field visits and selected congresses.
• Engage with patient associations to develop and leverage partnerships to contribute to strategic plan goals.
• Specialty Pharmacy: Collaborate with and/or lead the Specialty Pharmacy Manager to ensure that specialty pharmacy relations are optimized to support maximum uptake of CTHC products.
• Lead Brand Manager(s), as required, to ensure strategic brand and launch plans are developed, and impactful tactics are executed in a timely manner.
• Review, on an ongoing basis, sales performance and adjust strategy and tactics and programs accordingly.
• Communicate important updates to senior management as required.
• Manage assigned promotion budgets, ensuring that investments are appropriately directed to realize optimal ROI. Ongoing follow-up and tracking of investments to ensure execution and leveraging where possible.

WORK EXPERIENCE

• Minimum 10 years of experience in pharmaceutical marketing and strategy development.
• Experience in sales, sales operations and business intelligence roles.
• Experience in selecting and working with agencies and external collaborators.
• People: Experience hiring, developing, and leading people (directly and indirectly).
• Track record of delivering strong results.

PROFESSIONAL COMPETENCIES AND SKILLS

• Strategic Planning and Brand Planning: Demonstrated experience and mastery in developing a cross functional customer/behaviour-based approach to competitive planning that anticipates and outmaneuvers the competition. Solid ability to quickly grasp diverse therapeutic areas and understand the science.
• Demonstrated experience with execution of value propositions, product messaging and success navigating the diversity of Canada.
• Strong analytical ability and experience working with primary and secondary datasets (CDH, DLD, Pharmastat, MIDAS, Rx databases, etc…).
• Demonstrate critical leadership capabilities including strategic thinking, driving results, commercial orientation, collaborating and influencing.
• Strong understanding of the pharmaceutical sales function, including sales models, relationship building, value-based approaches, and sales-based metrics and KPIs.
• Strong understanding and experience in Canadian healthcare environment (access, pricing, policy), use of digital marketing tactics, regional differences in Canada, and patient support program function.
• Strong project management skills: ability to stay on top of and lead multiple projects concurrently, serving both internal and external customers.
• Ability to develop sound business agreements with external partners to help achieve strategic plan objectives.
• Demonstrated ability to work cross functionally to align, motivate, and coordinate team members to collectively define and achieve critical milestones. Ability to lead and influence without authority.
• Excellent communicator – verbal, written and presentation skills, and ability to build and foster strong relationships with internal and external stakeholders (KOLs, specialty pharmacies, patient support programs, professional, industry and patient associations).
• Possess the drive, vision, and innovative mindset to positively challenge the status quo to best position CTHC to address significant unmet HCP and patient needs.
• Strong financial acumen, including forecasting, P&L, budget planning/tracking, ROI measurement.
• Proficiency in Microsoft Word, Excel, PowerPoint.
• Bilingualism (English/French) is considered an asset.

EDUCATION

• Undergraduate degree in business or science is required.
• M.B.A. or post-graduate degree is desirable.