marketing manager

Responsibilities

• Analyze market research data to improve business decisions or activities
• Direct the marketing strategies of establishments
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Co-ordinate special publicity events and promotions
• Co-ordinate work activities with other departments
• Analyze data and prepare reports
• Conduct online marketing, E-commerce and Website promotions

Area of Specialization

• Market research
• Marketing
• Brand management
• Digital media

Work Conditions and Physical Capabilities

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