Marketing Lead — HealthTech Growth & Strategy

Inputhealth; Vancouver; On-site; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Beautiful office in Coal Harbour

Travel to conferences

Extended-health benefits

Incentive bonuses

Job summary

InputHealth in Vancouver is seeking a marketing leader to develop and execute the strategy for our digital health products, including positioning, go-to-market plans, and budget management.

You will partner with UX and software teams to deliver compelling product experiences, engage patients and clinicians, and drive world-class digital campaigns across channels.

This role also involves building a small, passionate marketing team and steering national campaigns through the product lifecycle.

Qualifications

• 3 years of experience in marketing and/or a business role: business development, market research, project/partner/product management, solutions architecture and/or related positions
• A background of working with a brand and successfully transforming innovative concepts into category leaders
• Strong qualitative and quantitative skills: communication, testing, analytics, tracking

Responsibilities

• Develop and execute marketing strategy for InputHealth’s digital products, including positioning, go-to-market, and budget
• Collaborate with UX and Software Engineering to deliver product experiences that drive word-of-mouth advocacy
• Interact with patients and health care professionals to improve messaging and branding
• Define target audiences and marketing strategies across events and industry participation
• Lead national product marketing programs through lifecycle
• Identify, hire, and manage a small team of marketing professionals worldwide
• Manage digital and social programs across Websites, LinkedIn, Twitter, Facebook, YouTube
• Manage Google AdWords, track analytics, and iterate for higher conversions

Skills

Marketing experience

Brand management

Analytics

Cross-functional collaboration

Tools

Google Analytics

Google Ads

Social media management

Job description

InputHealth in Vancouver is seeking a marketing leader to develop and execute the strategy for our digital health products, including positioning, go-to-market plans, and budget management.

You will partner with UX and software teams to deliver compelling product experiences, engage patients and clinicians, and drive world-class digital campaigns across channels.

This role also involves building a small, passionate marketing team and steering national campaigns through the product lifecycle.