Product Marketing Manager

ExaCare AI; Toronto; On-site; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Flexible PTO

Medical, dental, and vision coverage

Great startup culture

Job summary

A leading health tech company in Toronto seeks a Product Marketing Manager to drive messaging and market positioning. This role involves defining customer segments and refining marketing strategies across various platforms. The ideal candidate has 4-6 years of experience in B2B SaaS marketing and proven skill in sales enablement and communication. This full-time position offers competitive salary and benefits, including equity and flexible PTO.

Qualifications

• 4-6 years of experience, ideally 2+ years in B2B SaaS product marketing roles.
• Proven track record of owning positioning and messaging.
• Experience with win/loss analysis and market breakdown.

Responsibilities

• Define and refine the ICP, key segments, and personas.
• Own the GTM plan for new products/features.
• Partner on packaging, pricing, and bundles.

Skills

B2B SaaS marketing

Strong communication skills

Market research

Sales enablement

Tools

HubSpot

Job description

ExaCare AI is a leading health tech company on a mission to build the AI operating system for post‑acute care. Our platform turns messy, unstructured referral packets into clear clinical insights and next steps, so teams can make faster, safer placement decisions with less administrative burden. Today, ExaCare AI powers more than 1,500 facilities, and is growing rapidly.

We recently raised a $30M Series A led by Insight Partners, and are bringing world‑class talent together to transform healthcare. If you like building, learning, and want to make a real impact, come join us!

About the Role

We’re hiring our first Product Marketing Manager to join our newly established Growth team. This is a true 0 → 1 role: you will own how we talk about ExaCare, how our customers and the market understand us, and why we win.

Your job will be to take our insights, positioning, and messaging, and make it real across our business — from the website to sales motions + enablement to product launches to end‑to‑end marketing campaigns. You’ll work at the center of Product, Sales, and Growth, enabling us to improve acquisition and sales conversion.

We’re looking for a high‑agency builder who wants real surface area — someone who’s excited to be involved everywhere. This is a low ego, high output environment. You’re the kind of person who loves building from scratch, always wants to learn, prides themselves on having great taste, and most importantly, wants to have fun while making a real impact.

What You’ll Do

• Define and continuously refine our ICP, key segments, and personas for each vertical we serve, translating it into clear priorities for messaging, campaigns, and sales plays.
• Define and maintain positioning, messaging, and the core story across the website, pitch decks, outbound, emails and cross‑functional campaigns.
• Run ongoing discovery (calls, win/loss analysis, deal reviews, etc.) to sharpen how we think about our customers, use cases, and buying triggers.
• Track competitors, define “why us,” and help shape how the market talks about the problem and solution.
• Own the GTM plan for new products/features — narrative, positioning, assets, enablement, rollout, and post‑launch learning.
• Arm Sales with collateral, training, talk tracks, proof, and competitive battlecards to win deals and drive expansion.
• Partner on packaging, pricing, and bundles, utilizing customer insights and market research to inform how we sell to our ICP + key segments.
• Build programs that educate buyers, reduce confusion, and increase conversion and/or adoption — especially around new workflows and product changes.
• Ensure pages reflect the narrative (ICP clarity, use cases, proof, differentiation, etc.) and support pipeline goals.

What You’ll Bring

• 4‑6 years of experience, with ideally 2+ years in B2B SaaS product marketing roles (sales‑led preferred, but not required).
• Proven track record owning positioning and messaging, and turning it into shipped outputs (website copy, sales enablement materials, emails, etc.).
• Strong communication skills. Translating complex products and use cases into simple, credible value for different audiences.
• Experience digging into call data, win/loss reasons, and breaking down the market to turn insights into actionable GTM decisions.
• Experience partnering closely with Sales (enablement, talk tracks, battlecards, supporting deals, etc.).
• Demonstrated ability to lead product launches / GTM plans end‑to‑end (messaging, assets, enablement, rollout, measurement).
• Ability to drive alignment across Product, Sales, Ops, Growth, and be the “glue” that keeps momentum.
• Low ego, high output: ship, iterate, collaborate, and keep progress moving even in messy environments.

Bonus Points

• Belief that mindset and capabilities matter more than a resume.
• Comfortable with early‑stage messiness and chaos.
• Familiarity with HubSpot.
• Experience in healthcare or other high‑trust industries.
• Competitive salary and equity in a high‑growth startup.
• Flexible PTO.
• Medical, dental, and vision coverage.
• Great startup culture, including company off‑sites.
• High‑achieving team, including ex‑Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and more.

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Marketing and Sales
• Software Development