Marketing Specialist (Growth & Demand Gen)

MetaOptima Technology Inc.; Vancouver; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work environment

Downtown Vancouver office

Comprehensive benefits package

Job summary

MetaOptima Technology Inc. is seeking a Marketing Specialist to drive growth and demand generation in a fast-paced healthcare tech environment. The role focuses on end-to-end digital campaigns, events, and data-driven optimization.

You will collaborate with sales and product teams, leveraging CRM and marketing automation to accelerate pipeline and revenue, while communicating clearly with medical professionals and stakeholders.

Qualifications

• 2–4 years of digital marketing experience in B2B SaaS, MedTech, digital health, or healthcare technology.
• Proven experience building and scaling digital campaigns that drive pipeline and revenue.
• Familiarity with healthcare buying cycles and marketing to medical professionals and B2B stakeholders.
• Hands-on CRM & marketing automation with Salesforce/HubSpot; GA and ad platforms.
• Strong copywriting, communication, and collaboration with internal teams.
• Startup-friendly; able to balance strategic planning with hands-on execution.

Responsibilities

• Develop, execute, and manage end-to-end lead generation campaigns across digital channels.
• Support in-person industry events, medical conferences, and trade shows with targeted activations.
• Optimize the inbound funnel from first touch to sales handoff to improve conversion rates.
• Design and implement automated email nurturing workflows and lead-scoring models.
• Monitor campaign performance and ROI using CRM and marketing tech stacks.
• Collaborate with sales to create enablement materials for complex clinical buying cycles.

Skills

Digital marketing

B2B SaaS marketing

Healthcare marketing

CRM: Salesforce

CRM: HubSpot

Marketing automation

Google Analytics

Copywriting

Tools

Salesforce

HubSpot

Google Analytics

LinkedIn Ads

Google Ads

Job description

Job Title: Marketing Specialist (Growth & Demand Generation)

Position Type: Full-Time or Part-Time

Responsibilities

• Campaign Strategy & Execution: Develop, execute, and manage end-to-end lead generation campaigns across digital channels (including Paid Search/Social, SEO, Email Marketing, Webinars, and Account-Based Marketing).

• Event & Conference Activation: Support all in-person industry events, medical conferences, and trade shows with targeted marketing activations, booth collateral, pre/post-event email campaigns, and pipeline tracking.

• Funnel Optimization: Continuously analyze and optimize the inbound lead generation funnel—from initial touchpoint to sales handoff to improve conversion rates and lower Customer Acquisition Cost (CAC).

• Lead Nurturing & Automation: Design and implement automated email nurturing workflows and lead-scoring models within our marketing automation tools to warm up prospects and hand off Sales Qualified Leads (SQLs).

• Data & Analytics: Monitor, track, and report on campaign performance, pipeline contribution, and ROI using CRM and marketing tech stacks. Provide actionable, data-driven insights to leadership.

• Sales Alignment: Collaborate closely with the sales team to create high-impact sales enablement materials (case studies, product one-pagers, presentation decks) that align with complex clinical buying cycles.

Qualifications & Experience

• Experience: 2 - 4 years of digital marketing experience, ideally within B2B SaaS, MedTech, digital health, or healthcare technology.

• Campaign Track Record: Proven experience building and scaling successful digital campaigns that directly contribute to pipeline growth and revenue.

• Industry Savvy: Familiarity with (or strong desire to learn) healthcare buying cycles, clinic/hospital procurement, and marketing to medical professionals and B2B stakeholders.

• Tech Stack Proficiency: Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools, Google Analytics, and ad platforms (LinkedIn, Google Ads).

• Execution Mindset: Strong commercial judgment with the ability to balance creative, strategic planning with rapid, hands-on execution.

• Communication Skills: Exceptional copywriting, communication, and relationship-building skills to effectively engage both medical professionals and internal teams.

• Startup Agility: Comfortable in a fast-paced, scaling environment; a proactive problem-solver who can adapt quickly to changing priorities.

Benefits

• Competitive salary

• Comprehensive benefits package (extended health, vision, dental)

• Hybrid work environment

• Downtown Vancouver office (SkyTrain, SeaBus, West Coast Express accessible)

• Opportunity to make a global impact in AI-powered healthcare