Category Growth Marketing Lead

Organika-Health-Products-Inc; Vancouver; On-site; CAD 110,000 - 130,000; Full time

Benefits offered by this job

On-site RHN

Guided meditation classes

Professional development funding

Fitness reimbursements

Maternity leave top-up

Regular team socials and health events

Employee product discounts

Job summary

Organika Health Products Inc. in Vancouver seeks a Senior Marketing Manager, Categories to drive growth and profitability across product categories through strategic market positioning, brand campaigns and product launches.

Focus on consumer needs, market trends and lifecycle management; collaborate across Sales and other teams to elevate brand presence and optimize campaigns for market share growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 7–10 years’ marketing experience in CPG or retail with category management and brand marketing expertise.
• Track record in go-to-market strategies and integrated campaigns from concept to launch.

Responsibilities

• Own category growth with go-to-market responsibility from launch to lifecycle management.
• Lead cross‑functional teams to develop campaigns, always-on programs and brand messaging.
• Collaborate with Sales, Supply Chain and other departments to ensure feasible launches.
• Define success metrics, manage budgets and optimize resource allocation.
• Monitor category performance and present strategic recommendations to leadership.

Skills

Category management

Brand marketing

Go-to-Market strategy

Campaign development

Cross-functional leadership

Budget management

Data analysis

People management

Project management

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

Organika Health Products Inc. in Vancouver seeks a Senior Marketing Manager, Categories to drive growth and profitability across product categories through strategic market positioning, brand campaigns and product launches.

Focus on consumer needs, market trends and lifecycle management; collaborate across Sales and other teams to elevate brand presence and optimize campaigns for market share growth.