Marketing Lead

Inputhealth; Vancouver; On-site; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Beautiful office in Coal Harbour

Travel to conferences

Extended-health benefits

Incentive bonuses

Job summary

InputHealth in Vancouver is seeking a marketing leader to develop and execute the strategy for our digital health products, including positioning, go-to-market plans, and budget management.

You will partner with UX and software teams to deliver compelling product experiences, engage patients and clinicians, and drive world-class digital campaigns across channels.

This role also involves building a small, passionate marketing team and steering national campaigns through the product lifecycle.

Qualifications

• 3 years of experience in marketing and/or a business role: business development, market research, project/partner/product management, solutions architecture and/or related positions
• A background of working with a brand and successfully transforming innovative concepts into category leaders
• Strong qualitative and quantitative skills: communication, testing, analytics, tracking

Responsibilities

• Develop and execute marketing strategy for InputHealth’s digital products, including positioning, go-to-market, and budget
• Collaborate with UX and Software Engineering to deliver product experiences that drive word-of-mouth advocacy
• Interact with patients and health care professionals to improve messaging and branding
• Define target audiences and marketing strategies across events and industry participation
• Lead national product marketing programs through lifecycle
• Identify, hire, and manage a small team of marketing professionals worldwide
• Manage digital and social programs across Websites, LinkedIn, Twitter, Facebook, YouTube
• Manage Google AdWords, track analytics, and iterate for higher conversions

Skills

Marketing experience

Brand management

Analytics

Cross-functional collaboration

Tools

Google Analytics

Google Ads

Social media management

Job description

Job Responsibilities

• Responsible for developing and executing the marketing strategy for InputHealth’s current and future digital products, including product positioning, go-to-market strategy, and budget

• Work closely with the User Experience and Software Engineering team to deliver outstanding product experiences that drive enthusiastic word-of-mouth advocacy among our customers

• Interact with real patients and, health care professionals/doctors to understand how to improve our messaging and brand

• Define target audiences and develop corresponding marketing strategies across face-to-face events and industry event participation

• Orchestrate successful national product marketing programs throughout the entire program/product/service lifecycle

• Identify, help hire, and manage a small team of world-class marketing professionals who will engender passion for our products among consumers and physicians worldwide

• Manage digital and social marketing programs including Websites, LinkedIn, Twitter, Facebook, YouTube, etc.

• Manage Google AdWord campaigns, track analytics and iterate to produce the highest rate of conversion possible

Experience

• 3 years of experience in marketing and/or a business role: business development, market research, project/partner/product management, solutions architecture and/or related positions

• A background of working with a brand and successfully transforming innovative concepts into category leaders

• Strong qualitative and quantitative skills: communication, testing, analytics, tracking

Benefits

• Change the world by making healthcare more efficent, accessible and humane
• Beautiful office space in Coal Harbor close to the waterfront
• Small, vibrant, and dynamic team (we have lots of fun!)
• Travel to conferences, company outings
• Extended-health benefits, car allowance & incentive bonuses