Marketing Lead — Health Innovation & Growth

Stem Health; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

Stem Health is opening a new Toronto-based primary care practice offering in-person and telemedicine services. We are seeking a senior marketer to own brand, content, paid acquisition, and B2B sales enablement, reporting directly to the CEO.

You will build a comprehensive demand engine, lead go-to-market for new services, and ensure brand integrity while driving measurable membership growth. This is a high-visibility role in a fast‑growing, trust-led healthcare startup.

Qualifications

• 6–10 years in marketing with leadership responsibility
• Track record of demand generation with revenue or membership impact
• Hands-on experience owning paid acquisition budgets across Meta and Google
• Experience directing creative, agencies, and freelancers; strong briefing skills
• Fluency across digital marketing: web, email, paid, SEO, analytics, and automation
• Product marketing instincts for conveying a complex care model to executives or first-time members
• Background in health, wellness, executive health, hospitality, or other premium trust-led category

Responsibilities

• Build and run a focused demand engine for individuals and employer clients, from strategy to execution
• Own paid acquisition across Meta and Google: budget, creative direction, targeting, and performance
• Carry the Stem Health brand across all touchpoints—clinic, web, social, email, print, events
• Lead go-to-market for new services with positioning, messaging, and a rollout plan
• Equip the B2B team with product briefs, FAQs, talk tracks, and pricing summaries that get used
• Own stemhealth.ca: structure, pages, conversion paths, and content; manage CRM, email, analytics, and automation tools
• Report to leadership with leads, conversions, CAC, and return on spend

Job description

Stem Health is opening a new Toronto-based primary care practice offering in-person and telemedicine services. We are seeking a senior marketer to own brand, content, paid acquisition, and B2B sales enablement, reporting directly to the CEO.

You will build a comprehensive demand engine, lead go-to-market for new services, and ensure brand integrity while driving measurable membership growth. This is a high-visibility role in a fast‑growing, trust-led healthcare startup.