Marketing Data Analyst

Placements24; Kimberley; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Professional development

Collaborative team environment

Paid time off

Job summary

Placements24 in Kimberley, Canada is seeking a Marketing Data Analyst to measure the effectiveness of marketing initiatives and translate data into actionable business recommendations. The role requires collecting, cleaning, and analyzing data from multiple sources to inform strategic decisions.

The successful candidate will build dashboards, track KPIs, and collaborate with marketing, sales, and product teams while ensuring data accuracy and integrity across reports.

Qualifications

• 4+ years of experience in data analysis, preferably in marketing.
• Proficient with Excel, SQL and statistical software (Python/R).
• Experience with web analytics platforms like Google Analytics.
• Strong understanding of marketing metrics and KPIs.
• Excellent analytical and problem-solving skills.
• Bachelor's degree in a quantitative field.

Responsibilities

• Collect, clean, and organize marketing data from CRM, web analytics, and campaign platforms.
• Analyze marketing campaign performance, customer segmentation, and market trends to identify insights.
• Develop and maintain dashboards and reports to track marketing KPIs and measure ROI.
• Provide data-driven recommendations to optimize marketing strategies, campaigns, and customer journeys.
• Collaborate with marketing, sales, and product teams to understand data needs and provide analytical support.
• Ensure data accuracy, integrity, and consistency across reporting and analyses.

Skills

Data analysis

Marketing analytics

Statistical thinking

CRM analytics

Education

Bachelor's degree

Tools

Excel

SQL

Python

R

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-driven Marketing Data Analyst to join their team in Kimberley . This role is essential for measuring the effectiveness of marketing initiatives, providing insights into customer behavior, and informing strategic decisions. You will be responsible for collecting, cleaning, analyzing, and reporting on marketing data from various sources. The ideal candidate possesses strong quantitative skills, a thorough understanding of marketing metrics, and the ability to translate data into actionable business recommendations. This is an on-site role requiring full-time presence in the office.

Key Responsibilities

• Collect, clean, and organize marketing data from various sources including CRM, web analytics, and campaign platforms.
• Analyze marketing campaign performance, customer segmentation, and market trends to identify key insights.
• Develop and maintain dashboards and reports to track key marketing KPIs and measure ROI.
• Provide data-driven recommendations to optimize marketing strategies, campaigns, and customer journeys.
• Collaborate with marketing, sales, and product teams to understand data needs and provide analytical support.
• Ensure data accuracy, integrity, and consistency across all reporting and analyses.

Requirements

• Minimum of 4 years of experience in data analysis, preferably within a marketing context.
• Proficiency with data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python).
• Experience with web analytics platforms like Google Analytics.
• Strong understanding of marketing principles and key performance indicators.
• Excellent analytical, problem-solving, and critical thinking skills.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.

Benefits

• Competitive annual salary.
• Comprehensive health and retirement benefits package.
• Opportunities for professional development and advanced training in data analytics.
• A collaborative and supportive team environment in Kimberley .
• Paid time off and company holidays.