Marketing Analyst

Placements24; Kimberley; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Bonuses potential

Health benefits

Fully remote

Work-life balance

Job summary

Placements24 is seeking a meticulous Marketing Analyst to join a data-driven team. This fully remote role focuses on interpreting marketing data, identifying trends, and providing actionable insights to inform strategic decisions across channels.

You will track campaigns, analyze customer behavior, build dashboards, and collaborate with marketing teams to define KPIs and measurement frameworks. The ideal candidate has 2–3 years of analytics experience and strong communication skills to translate

Qualifications

• Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or related field.
• 2–3 years of experience in marketing analytics or related analytical role.
• Proficiency with data analysis and visualization tools (Google Analytics, Tableau, Excel).
• Strong understanding of marketing principles and metrics.
• Excellent quantitative and problem-solving skills.
• Ability to communicate complex findings clearly and effectively to non-technical audiences.

Responsibilities

• Track, measure, and analyze the performance of marketing campaigns across various channels (digital, traditional).
• Develop dashboards and reports to visualize key marketing metrics and performance trends.
• Conduct market research and competitive analysis to identify market opportunities and threats.
• Analyze customer data to understand behavior, segmentation, and lifetime value.
• Provide data-driven insights and recommendations to optimize marketing strategies and tactics.
• Collaborate with marketing teams to define KPIs and measurement frameworks.

Skills

Marketing analytics

Data visualization

Google Analytics

Tableau

Excel

Statistical reasoning

Communication

Education

Bachelor’s degree in Marketing/Statistics/Economics/Business Analytics

Tools

Google Analytics

Tableau

Excel

Job description

About the Role

Our client is seeking a meticulous and insightful Marketing Analyst to join their data-driven team. This role, based remotely, is crucial for interpreting marketing data, identifying trends, and providing actionable insights to inform strategic decision-making. You will be responsible for tracking campaign performance, understanding customer behavior, and measuring the effectiveness of marketing initiatives across all channels. The ideal candidate possesses strong analytical skills, a deep understanding of marketing metrics, and the ability to translate complex data into clear, concise recommendations, contributing to a team that relies on data to drive marketing success and business growth.

Key Responsibilities

• Track, measure, and analyze the performance of marketing campaigns across various channels (digital, traditional).
• Develop dashboards and reports to visualize key marketing metrics and performance trends.
• Conduct market research and competitive analysis to identify market opportunities and threats.
• Analyze customer data to understand behavior, segmentation, and lifetime value.
• Provide data-driven insights and recommendations to optimize marketing strategies and tactics.
• Collaborate with marketing teams to define key performance indicators (KPIs) and measurement frameworks.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• 2-3 years of experience in marketing analytics or a related analytical role.
• Proficiency with data analysis and visualization tools (e.g., Google Analytics, Tableau, Excel).
• Strong understanding of marketing principles and metrics.
• Excellent quantitative and problem-solving skills.
• Ability to communicate complex findings clearly and effectively to non-technical audiences.

Benefits

• Competitive salary and potential for bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and certifications.
• Fully remote work arrangement offering excellent work-life balance.
• A collaborative environment where data-informed decisions are highly valued.