Marketing Communications Manager

TELUS; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading health and well-being provider is seeking a Marketing Manager, Content, to drive content strategy and enhance brand visibility. The role involves creating compelling content for various platforms, managing campaigns, and analyzing performance metrics to optimize engagement.

Qualifications

• 2-4 years of experience in Content Marketing and Campaigns.
• Hands-on experience with content creation and review.

Responsibilities

• Write, edit and review content for long-form and short-form assets.
• Support the implementation of a content marketing strategy.

Skills

Attention to Detail

Copywriting

Communication

Teamwork

Education

Bachelor's degree in Marketing

Bachelor's degree in English

Bachelor's degree in Digital Media

Tools

Monday.com

Asana

Hubspot

Job description

Description

Our Team and What We'll Accomplish Together

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

As the Marketing Manager, Content, you'll play a crucial role in driving the content strategy to help us educate our global audience with compelling, research-based articles, eBooks and ad creatives that support our lead generation efforts. You'll build the engine that creates awareness of our organization, thought leadership and optimizes paths to conversion for employers and partners worldwide. Together, we'll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.

What You'll Do

• Write, edit and review content for both long-form and short-form assets, including eBooks, articles, emails and ad creatives
• Write creative and content briefs for our external partners, copywriters and designers
• Support the implementation of a content marketing strategy in Global markets
• Assist in budget tracking and planning for content marketing deliverables
• Support the creation of content and copy for email nurture campaigns
• Help monitor and analyze performance metrics to identify optimization opportunities for content, including ads and landing pages
• Assist in creating performance reports and gathering insights
• Help maintain campaign calendars, content repositories and documentation
  
  
  

Qualifications

What you bring

• Bachelor's degree in Marketing, English, Digital Media or a related field
• 2-4 years of experience in Content Marketing and Campaigns
• Hands-on experience with content creation and review
• Strong attention to detail and copywriting skills
• Basic understanding of project management platforms such as Monday.com or Asana
• Ability to work effectively in a team environment
• Good communication and presentation skills
• Experience with marketing automation platforms (e.g. Hubspot) is a plus
  
  
  

Great to haves

• Self-starter – able to work independently, anticipate needs and take initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – strong time management and ability to handle multiple tasks
• Adaptable – willing to learn and grow in a dynamic environment
• Problem-solver – able to identify issues and proactively propose solutions
• Team-oriented – works well with others and supports team objectives
• Detail-oriented – ensures accuracy in campaign execution and reporting
• Customer-focused – pays close attention to the pivotal details that impact clarity and delight in the customer journey