Content Marketing Manager (Remote Canada) - Future Opening

Directive; Vancouver; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Content Marketing Manager to lead and craft compelling marketing strategies that elevate search visibility and drive organic growth. This remote role offers the opportunity to work with diverse clients in the B2B tech and SaaS sectors, focusing on analytics and storytelling to create impactful content. You'll collaborate with a dynamic team, utilizing advanced tools and methodologies to achieve measurable goals while fostering creativity and strategic excellence. Join a forward-thinking company that values diversity and inclusion, and enjoy a comprehensive benefits package including unlimited PTO and an annual bonus.

Benefits

Comprehensive health plans

Mental health support

Gym membership

Unlimited PTO

Paid holidays

Birthday off

End-of-year break

Parental leave

401(k) with match

Annual trip

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.

Responsibilities

• Develop and implement custom marketing strategies aligned with client goals.
• Oversee strategy execution, task assignment, and tracking.

Skills

Content Strategy

Technical SEO

Analytics

Storytelling

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4 (GA4)

Google Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

Join to apply for the Content Marketing Manager (Remote Canada) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We use Customer Generation, a methodology focusing on SQLs and Customers rather than traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services to create digital marketing strategies that consistently hit SQL targets.

Please note: this role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists are client-facing roles responsible for day-to-day deliverables, creating and managing strategies, and communication with clients and internal teams. They handle more enterprise clients, requiring a deep understanding of their service line and its impact on business to craft holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Optimize strategies over time using project phases, past performance, and ongoing campaigns.
• Collaborate with Associate Directors to address roadblocks and ensure strategic alignment.
• Create creative briefs and develop compelling content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Oversee strategy execution, task assignment, tracking, and completion.
• Manage workflows using Asana, delegate tasks, and monitor progress.
• Coordinate with content writers, designers, and project managers to deliver high-quality campaigns.

Internal and External Communication

• Serve as the main client contact, building trust-based relationships.
• Communicate proactively about deliverables, timelines, and updates via Slack and meetings.
• Inform leadership about roadblocks, opportunities, and account changes.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and deliver recommendations.
• Execute on-page and off-page SEO strategies including keyword research, meta tags, internal linking, and outreach.
• Develop link-building campaigns through outreach and partnerships.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
• Nice to have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, gym membership, unlimited PTO, paid holidays, birthday off, end-of-year break, parental leave, 401(k) with match, annual bonus, and an annual trip.

Work Environment Requirements

Remote-first, work from anywhere in the US or established global locations with valid work authorization. Must have reliable internet, suitable workspace, and ability to operate necessary tools. Accommodations available for disabilities.

Additional Information

Our core value is People First. We foster diversity and inclusion. All qualified applicants are considered regardless of race, gender, age, disability, or veteran status.