Full-Stack Content Marketer

FLiiP; Vancouver; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Full-Stack Content Marketer to revolutionize the fitness industry through engaging content. This role involves leading a dynamic content strategy, creating impactful materials across various platforms, and optimizing for discoverability. Embrace the opportunity to work remotely while collaborating with a passionate team, leveraging cutting-edge AI tools to enhance productivity. If you thrive in a fast-paced environment and have a knack for storytelling, this role is your chance to make a significant impact in a rapidly growing sector.

Benefits

Competitive compensation

100% remote work

Health & Insurance coverage

Culture of experimentation

Ownership of strategy and roadmap

Collaborative team environment

Qualifications

• 4-7 years in content marketing or creation in B2B SaaS.
• Proven success in developing growth-supporting content strategies.

Responsibilities

• Own the full content lifecycle: strategy, planning, production, distribution.
• Lead content experiments and create diverse content formats.

Skills

Content Marketing

SEO Optimization

Social Media Management

Email Marketing

Video Content Creation

Collaboration Skills

Education

Bachelor's Degree in Marketing or related field

Tools

WordPress

HubSpot

ChatGPT

Descript

Jasper

Notion AI

Job description

Full-Stack Content Marketer

2 weeks ago Be among the first 25 applicants

About FLiiP: FLiiP is on a mission to modernize the fitness industry through our all-in-one SaaS platform. We help commercial gyms and multi-location operators streamline their operations, increase member retention, and unlock smarter growth across the entire member journey. Backed by leading investors and part of the Google for Startups Accelerator, we're scaling rapidly across North America.

At FLiiP, we believe that content isn't just part of marketing—it's the front line of growth. Content needs to move fast, deliver value, and punch above its weight. We expect our marketers to think like builders and operate with leverage, embracing AI-native tools and workflows to go from idea to output faster, run smarter content experiments, and create content that drives business outcomes.

Role Overview:

We're hiring a Content Marketing Manager—a full-stack content creator and strategist to lead our content engine. You will set strategy, produce content across formats, and build a scalable, repeatable system. You'll collaborate with the CGO, growth team, and subject matter experts to create content for our ICP: U.S. and Canadian commercial gym operators. You will also own FLiiP's website and blog, ensuring content performance and visibility.

This is a 100% remote role, based in Canada.

Key Responsibilities:

• Own the full content lifecycle: strategy, planning, production, and distribution—building FLiiP's content engine from scratch.
• Lead content experiments: launch, measure, learn, and pivot quickly, thinking in sprints.
• Create content across formats: blog posts, social media (LinkedIn), video scripts, customer stories, guides, emails, and more.
• Manage the website: maintain, update, optimize, and integrate with tools like WordPress and HubSpot.
• Leverage AI tools (ChatGPT, Jasper, Descript, etc.) to scale efficiently, bringing structure and creativity to workflows.
• Collaborate with design, growth, product marketing, and sales to align messaging and move the funnel.
• Identify content gaps and coordinate with freelancers when needed, while being a hands-on creator.
• Optimize for discoverability, repurpose content, and ensure high visibility across channels.

Requirements:

• 4-7 years in content marketing or creation, ideally in fast-paced B2B SaaS or startups.
• Proven success in developing and executing growth-supporting content strategies.
• Hands-on experience creating diverse content formats: written, social, email, video.
• Strong knowledge of WordPress and HubSpot (CMS, publishing, forms, automation).
• Comfort with AI tools like ChatGPT, Descript, Jasper, and Notion AI, integrating them into workflows.
• A portfolio demonstrating clarity, structure, creativity, and relevance to target audiences.
• Owner mindset: proactive, self-managed, impact-driven.
• Excellent collaboration skills across departments and leadership.

Nice to Have:

• Experience marketing to small business owners or operators (gyms, fitness studios, franchises).
• Knowledge of performance content and conversion-focused writing.
• Experience managing brand voice across written and video content.

Benefits:

• Competitive compensation.
• 100% remote work (Canada-based).
• Health & Insurance: FLiiP covers 50% of group plan premiums.
• Culture of experimentation and speed.
• Ownership of your stack, strategy, and roadmap.
• Collaborative team environment with executive access and product influence.

If you're a content operator passionate about building from zero, experimenting, and leveraging AI tools, we'd love to hear from you!

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: IT Services and IT Consulting