Marketing Brand Manager

Jobtailor; Markham; On-site; CAD 90,000 - 120,000; Full time

Job summary

Jobtailor in Markham, Ontario seeks an experienced marketing leader to develop and maintain a consistent brand identity and market positioning across all channels. The role drives campaigns for managed IT, cybersecurity, cloud, and AI solutions, coordinating with vendors and partners to expand reach and pipeline.

The ideal candidate has 5+ years in marketing, strong storytelling, and expertise in digital campaigns, content programs, and events, with a proven ability to manage budgets and deliver

Qualifications

• Bachelor's degree or diploma in marketing, communications, business, or a related field
• Five or more years of experience in marketing, brand management, or demand generation
• Experience in B2B technology, managed services, cybersecurity, SaaS, or professional services is strongly preferred
• Strong written communication, editing, storytelling, and presentation skills
• Demonstrated experience managing digital campaigns, content programs, websites, social media, and events
• Familiarity with CRM, email marketing, analytics, content management, and marketing automation platforms
• Ability to manage multiple initiatives, stakeholders, budgets, and deadlines
• Strong business judgment and the ability to work independently in a growing organization
• Experience working with Microsoft or other technology vendor marketing programs is an asset

Responsibilities

• Develop and maintain a consistent brand identity, voice, and market positioning
• Ensure brand standards across the website, social media, proposals, presentations, advertising, events, and sales materials
• Manage relationships with external designers, agencies, printers, and other marketing partners
• Develop and execute an annual marketing plan aligned with company growth objectives
• Plan and manage campaigns across email, LinkedIn, digital advertising, webinars, events, and partner channels
• Create campaigns promoting managed IT, cybersecurity, cloud, Microsoft 365, AI, data governance, and other technology solutions
• Manage the marketing calendar, budgets, timelines, and deliverables
• Coordinate joint marketing initiatives and funding with technology vendors and distribution partners
• Develop content including case studies, customer success stories, articles, newsletters, guides, presentations, and downloadable resources
• Manage website content and coordinate updates to improve messaging, engagement, and lead conversion
• Oversee the company's social media presence, especially LinkedIn
• Support SEO, paid campaigns, and other digital marketing activities
• Translate technical concepts into clear, business-focused messaging
• Work with sales to define target markets, ideal customer profiles, and campaign priorities
• Develop sales enablement materials and customer communications
• Build campaigns that generate qualified leads and support pipeline growth
• Track leads from source through conversion in the CRM
• Support customer events, webinars, seminars, sponsorships, and strategic partnerships
• Establish measurable marketing objectives and KPIs
• Report on campaign performance, lead generation, conversion rates, engagement, and return on marketing investment
• Use performance data to improve campaign targeting, messaging, and channel selection
• Monitor competitors, market trends, and customer needs to identify opportunities

Skills

Brand management

Demand generation

Digital campaigns

Education

Bachelor's degree or diploma in marketing

Tools

CRM platforms

Email marketing tools

Analytics software

Content management systems

Marketing automation platforms

Job description

• Develop and maintain a consistent brand identity, voice, and market positioning
• Ensure brand standards across the website, social media, proposals, presentations, advertising, events, and sales materials
• Manage relationships with external designers, agencies, printers, and other marketing partners
• Develop and execute an annual marketing plan aligned with company growth objectives
• Plan and manage campaigns across email, LinkedIn, digital advertising, webinars, events, and partner channels
• Create campaigns promoting managed IT, cybersecurity, cloud, Microsoft 365, AI, data governance, and other technology solutions
• Manage the marketing calendar, budgets, timelines, and deliverables
• Coordinate joint marketing initiatives and funding with technology vendors and distribution partners
• Develop content including case studies, customer success stories, articles, newsletters, guides, presentations, and downloadable resources
• Manage website content and coordinate updates to improve messaging, engagement, and lead conversion
• Oversee the company's social media presence, especially LinkedIn
• Support SEO, paid campaigns, and other digital marketing activities
• Translate technical concepts into clear, business-focused messaging
• Work with sales to define target markets, ideal customer profiles, and campaign priorities
• Develop sales enablement materials and customer communications
• Build campaigns that generate qualified leads and support pipeline growth
• Track leads from source through conversion in the CRM
• Support customer events, webinars, seminars, sponsorships, and strategic partnerships
• Establish measurable marketing objectives and KPIs
• Report on campaign performance, lead generation, conversion rates, engagement, and return on marketing investment
• Use performance data to improve campaign targeting, messaging, and channel selection
• Monitor competitors, market trends, and customer needs to identify opportunities

Requirements

• Bachelor's degree or diploma in marketing, communications, business, or a related field
• Five or more years of experience in marketing, brand management, or demand generation
• Experience in B2B technology, managed services, cybersecurity, SaaS, or professional services is strongly preferred
• Strong written communication, editing, storytelling, and presentation skills
• Demonstrated experience managing digital campaigns, content programs, websites, social media, and events
• Familiarity with CRM, email marketing, analytics, content management, and marketing automation platforms
• Ability to manage multiple initiatives, stakeholders, budgets, and deadlines
• Strong business judgment and the ability to work independently in a growing organization
• Experience working with Microsoft or other technology vendor marketing programs is an asset

Core Competencies

Demonstrates expertise in developing and executing comprehensive marketing strategies, managing digital campaigns, and creating engaging content that drives brand awareness and lead generation. Proficient in utilizing analytics and performance data to optimize marketing efforts and achieve measurable objectives.

Highest-signal resume keywords

• Digital Campaign Management
• Content Development
• B2B Technology Marketing
• Brand Management
• CRM and Marketing Automation
• Market Research

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Lead Generation
• SEO
• Email Marketing
• Content Management
• Data Analysis
• Budget Management
• KPI Development
• Campaign Performance Reporting
• Market Research

Soft Skills

• Strong Written Communication
• Storytelling
• Presentation Skills
• Business Judgment
• Stakeholder Management

Industry Keywords

• B2B
• Managed Services
• Cybersecurity
• SaaS
• Professional Services
• Brand Identity
• Market Positioning
• Digital Advertising
• Social Media Management
• Customer Engagement

Tools & Technologies

• CRM Platforms
• Email Marketing Tools
• Analytics Software
• Content Management Systems
• Marketing Automation Platforms