Advisor, Promotion and Communication

Jobtailor; Quebec; On-site; CAD 85,000 - 115,000; Full time

Job summary

Jobtailor in Canada is seeking a senior marketing professional to lead multi-channel promotion and go-to-market initiatives. You will plan campaigns, content, and events, and analyze performance with advanced Excel, Power BI, and AI integration.

The role requires 10+ years in marketing, exceptional organizational skills, and fluency in French and English to collaborate with diverse teams across Canada.

Qualifications

• 10+ years of experience in marketing, communications, or related field.
• Bachelor's degree in communications, business administration, or related discipline.
• Advanced proficiency with Excel.
• Proficiency with HubSpot and Power BI.
• Advanced proficiency in French, with English proficiency for business documents.

Responsibilities

• Develop and execute multi-channel promotion and go-to-market plans.
• Produce and coordinate advertising campaigns, emails, and promotional content.
• Plan, write, and distribute communications for emails, articles, and presentations.
• Define key messages and ensure consistency across communications.
• Integrate content into platforms and optimize distribution lists and calendars.
• Analyze campaign performance using Excel and provide improvement recommendations.
• Advance marketing practices through automation, personalization, and AI.
• Participate in change management initiatives for products, tools, and processes.
• Plan and coordinate marketing and sales events, including logistics and engagement activities.

Skills

Campaign Management

Content Production

Project Management

Data Analysis

French & English bilingual

Education

Bachelor's degree in communications, business administration, or related discipline

Tools

HubSpot

Power BI

Excel

Job description

• Develop and execute multi-channel promotion, communication, and go-to-market plans
• Produce and coordinate advertising campaigns, mass email communications, and promotional content in digital and print formats
• Plan, write, and distribute communications for various audiences, including emails, articles, and presentations
• Define key messages and ensure consistency, quality, and alignment across communications
• Integrate content into platforms, optimize distribution lists and communication calendars, and oversee production timelines and deliverables
• Analyze campaign and communication performance using advanced Excel and provide continuous-improvement recommendations
• Advance marketing and communication practices through automation, personalization, and artificial intelligence
• Participate in change management initiatives for products, tools, and business processes
• Plan and coordinate marketing and sales events, including logistics, advisor experience initiatives, customer engagement activities, and documentation

Requirements

• Ability to manage multiple projects simultaneously in a fast-paced environment
• Excellent organizational skills and attention to detail
• Strong commitment to meeting deadlines
• Strong analytical abilities, intellectual curiosity, and a continuous improvement mindset
• 10 or more years of experience in marketing, communications, or a related field
• Bachelor's degree in communications, business administration, or a related discipline
• Advanced proficiency with Excel
• Proficiency with marketing tools such as HubSpot and Power BI
• Strong interest in artificial intelligence and ability to integrate AI into day-to-day work practices
• Solid understanding of marketing practices and market dynamics
• Advanced proficiency in French, with effective verbal and written communication with French-speaking colleagues, partners, and stakeholders
• Advanced English proficiency required for business documents, meetings, and daily collaboration with English-speaking sales teams

Core Competencies

Demonstrates expertise in developing and executing multi-channel marketing and communication strategies, with a strong focus on campaign performance analysis and integration of advanced tools like AI and automation. Proficient in managing projects, optimizing communication processes, and delivering high-quality content across various platforms.

Highest-signal resume keywords

• 10+ Years Experience In Marketing
• Advanced Proficiency With Excel
• Proficiency With HubSpot
• Advanced Proficiency In French
• Strong Analytical Abilities

ATS Optimization Keywords

Hard Skills

• Campaign Development
• Content Production
• Communication Planning
• Performance Analysis
• Project Management
• Marketing Practices
• Change Management
• Event Coordination
• Digital Marketing
• Print Marketing

Soft Skills

• Excellent Organizational Skills
• Attention To Detail
• Commitment To Deadlines
• Intellectual Curiosity
• Continuous Improvement Mindset

Industry Keywords

• Multi-Channel Promotion
• Go-To-Market Plans
• Advertising Campaigns
• Customer Engagement
• Market Dynamics

Tools & Technologies

• HubSpot
• Power BI
• Email Marketing Tools
• Automation Tools
• AI Integration