Field Marketing Manager

Jobtailor; Ottawa; On-site; CAD 110,000 - 160,000; Full time

Job summary

Jobtailor seeks an accomplished marketing leader to drive field marketing, digital campaigns, and AI-enhanced content in Canada’s tech sector. You will collaborate with Sales, Product, and Leadership to accelerate lead generation and strengthen market positioning across target industries.

Ideal candidates bring 10+ years in B2B tech marketing, proven ability to translate complex technologies into compelling messaging, and a track record of managing large-scale events and multi-channel campaigns.

Qualifications

• 10+ years of marketing experience in B2B technology, SaaS, deep tech, clean tech, or similar complex tech environments.
• Proven ability to translate technologies into targeted marketing with well-researched personas and ICPs.
• Experience using AI tools and leveraging AI in the marketing pipeline.
• Extensive field marketing, event management, and digital marketing experience.
• Strong written and verbal communication to translate complex tech into customer-focused messaging.

Responsibilities

• Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events.
• Manage event logistics, sponsorships, vendors, budgets, promotional materials, and post-event follow-up.
• Develop marketing communications, content, presentations, sales collateral, newsletters, and social media.
• Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns.
• Build brand awareness and strengthen company positioning within target markets.
• Partner with Sales to support lead generation, customer engagement, and pipeline development.
• Leverage AI tools for content creation, market intelligence, personalization, campaign development, and marketing productivity.
• Track marketing performance, optimize campaigns using data, and demonstrate ROI.
• Ensure consistent brand messaging and visual identity across marketing activities.
• Work closely with Sales, Business Development, Product, and Executive Leadership.

Skills

Field Marketing

Event Management

Digital Marketing

AI Tools Utilization

B2B Technology Experience

Tools

AI Tools

Digital Campaigns

Web Analytics

Job description

• Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events
• Manage event logistics, sponsorships, vendors, budgets, promotional materials, and post-event follow-up
• Develop marketing communications, content, presentations, sales collateral, newsletters, and social media
• Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns
• Build brand awareness and strengthen company positioning within target markets
• Partner with Sales to support lead generation, customer engagement, and pipeline development
• Leverage AI tools for content creation, market intelligence, personalization, campaign development, and marketing productivity
• Track marketing performance, optimize campaigns using data, and demonstrate ROI
• Ensure consistent brand messaging and visual identity across marketing activities
• Work closely with Sales, Business Development, Product, and Executive Leadership

Requirements

• 10+ years of marketing experience, ideally in B2B technology, SaaS, deep tech, clean tech, or another complex technology environment
• Proven ability to translate technologies into targeted marketing with well researched buying personas and ideal customer profiles
• Demonstrated experience using AI tools and leveraging AI in the marketing pipeline
• Extensive experience in field marketing, event management, and digital marketing
• Strong written and verbal communication skills with the ability to translate complex technology into compelling customer-focused messaging
• Experience developing content and managing multiple marketing channels
• Demonstrated ability to build brand awareness and support lead generation and sales objectives
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment
• Entrepreneurial, creative, highly organized, and comfortable working independently
• Curious and enthusiastic about AI and emerging marketing technologies
• Bilingual English/French is highly desirable

Core Competencies

Demonstrates extensive experience in field marketing, event management, and digital marketing, with a strong focus on leveraging AI tools for content creation and campaign optimization. Proven ability to build brand awareness and support lead generation in B2B technology environments.

Highest-signal resume keywords

• Field Marketing
• Event Management
• Digital Marketing
• AI Tools Utilization
• B2B Technology Experience

Hard Skills

• Marketing Communications
• Content Development
• SEO/SEM
• Campaign Development
• Data Analysis
• Budget Management
• Lead Generation
• Brand Awareness
• Project Management
• Customer Engagement

Soft Skills

• Strong Written Communication
• Strong Verbal Communication
• Organizational Skills
• Creativity
• Independence

Industry Keywords

• B2B
• SaaS
• Deep Tech
• Clean Tech
• Complex Technology Environment

Tools & Technologies

• AI Tools
• Digital Campaigns
• Social Media Platforms
• Email Marketing
• Web Analytics