- Champion agile ways of working across the GRS Marketing team
- Enable delivery of digital client engagement initiatives
- Identify opportunities to accelerate and improve marketing processes, outputs, and digital marketing strategy
- Facilitate sprint planning, refinement, stand-ups, backlog management, and other Agile ceremonies
- Guide the Agile marketing team and stakeholders in Agile principles and methodologies
- Provide project management and capacity utilization planning, including forecasting
- Support campaign goals, client stories, team backlogs, time-boxed deliverables, campaign development, and testing
- Capture effort levels, timelines, resourcing, and budgetary requirements for digital strategy portfolio initiatives
- Lead issue and roadblock resolution with cross-functional partners
- Engage stakeholders and leadership to maintain team progress and momentum
- Troubleshoot escalated issues, identify root causes, and implement resolutions
- Lead management and implementation of digital strategy initiatives and marketing technology, including POCs and implementations
- Coach team members to optimize contributions and maximize campaign ROI
Requirements
- 5+ years' experience in agile practices and coaching dynamic teams with proven results and deliverables
- 3+ years as part of a high-performance marketing organization
- Subject matter expert in agile practices (Scrum framework)
- High level of accountability
- Collaboration, leading through influence, relationship building across diverse groups and teams
- Able to gather and prioritize information for quick, informed decisions
- Experience spanning ideation through development and execution
- Advocate for using capacity to optimize OKR and customer experience
- Strong negotiation skills and willingness to challenge and be challenged
- Experienced in backlog building, burndown tracking, etc
Core Competencies
Demonstrates expertise in Agile practices, including Scrum framework, to lead and coach high-performance marketing teams. Proven ability to manage digital strategy initiatives, optimize campaign ROI, and facilitate effective stakeholder engagement.
Highest-signal resume keywords
- Agile Practices
- Scrum Framework
- Project Management
- Digital Marketing Strategy
- Stakeholder Engagement
ATS Optimization Keywords
Hard Skills
- Backlog Management
- Burndown Tracking
- Capacity Utilization Planning
- Digital Client Engagement
- Campaign Development
Soft Skills
- Collaboration
- Relationship Building
- Negotiation Skills
- Problem Solving
- Coaching
Industry Keywords
- Agile Methodologies
- High-Performance Marketing Organization
- OKR Optimization
- Client Stories
- Time-Boxed Deliverables
Tools & Technologies
- Marketing Technology
- Digital Strategy Portfolio