Marketing Manager – Events

Jobtailor; Beechville; On-site; CAD 70,000 - 110,000; Full time

Job summary

Jobtailor is seeking a seasoned B2B marketing professional in Nova Scotia to lead comprehensive lead-generation programs, ABM initiatives, and end-to-end event management. The role covers in-person and virtual events, content creation, and close collaboration with Sales and executives.

You will optimize campaigns across the buyer journey, manage budgets, timelines, and vendor relationships, and report on pipeline impact and revenue contributions.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments
• Proven experience planning and executing in-person events, including 3rd party events and roundtables
• Proven experience planning and executing virtual events, including webinars, roundtables, and podcasts
• Experience with project management tools such as Monday.com

Responsibilities

• Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables
• Support and execute integrated ABM strategies targeting high-value accounts with Sales
• Develop tailored campaign and event content and offers aligned with each stage of the buyer journey
• Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration
• Use marketing technology and processes to manage campaigns, events, audiences, performance metrics, and reporting
• Create and deliver event experiences showcasing company services
• Lead project management to deliver campaigns and events on time and on budget
• Manage the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, on-site execution, and follow-up
• Collaborate with marketing, sales, executives, stakeholders, and external vendors
• Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies
• Track and report lead capture, follow-up workflows, pipeline contribution, and revenue
• Coordinate campaign and event debriefs to optimize processes
• Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

Skills

Lead Generation

Campaign Development

Event Management

Performance Analysis

ABM Strategies

Marketing Tech

Collaboration

Communication

B2B Marketing

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Monday.com

Marketing Automation Tools

Job description

• Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables


• Support and execute integrated ABM strategies targeting high-value accounts with Sales


• Develop tailored campaign and event content and offers aligned with each stage of the buyer journey


• Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration


• Use marketing technology and processes to manage campaigns, events, audiences, performance metrics, and reporting


• Create and deliver event experiences showcasing company services


• Lead project management to deliver campaigns and events on time and on budget


• Manage the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, on-site execution, and follow-up


• Collaborate with marketing, sales, executives, stakeholders, and external vendors


• Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies


• Track and report lead capture, follow-up workflows, pipeline contribution, and revenue


• Coordinate campaign and event debriefs to optimize processes


• Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

Requirements

• Bachelor’s degree in marketing, communications, or a related field


• Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments


• Proven experience planning and executing in-person events, including 3rd party events and roundtables


• Proven experience planning and executing virtual events, including webinars, roundtables, and podcasts


• Experience with project management tools such as Monday.com

Core Competencies

Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on event management and performance optimization. Proficient in managing the full lifecycle of marketing campaigns and events, ensuring alignment with sales and stakeholder objectives.

Highest-signal resume keywords

• B2B Marketing Experience


• Event Planning and Execution


• Lead Generation Programs


• Project Management


• Marketing Technology Utilization

Hard Skills

• Lead Generation


• Campaign Development


• Event Management


• Performance Analysis
  
• Budget Management

Soft Skills

• Collaboration


• Communication


• Project Management

Industry Keywords

• Cybersecurity


• Tech Environments


• ABM Strategies


• Buyer Journey


• Virtual Events

Tools & Technologies

• Monday.com


• Marketing Automation Tools