Marketing Manager – Events

Jobtailor; Fredericton; On-site; CAD 70,000 - 110,000; Full time

Job summary

Jobtailor in Canada is seeking an experienced B2B marketing professional to lead lead-generation programs and integrated ABM strategies while driving live and virtual events. You will manage budgets, content, and attendee engagement, collaborating with Sales, executives, and external vendors to accelerate pipeline.

You will own end-to-end campaigns, track performance, and optimize processes from planning to follow-up, ensuring on-time delivery and measurable revenue impact.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments.
• Experience planning and executing in-person events, including 3rd party events and roundtables.
• Experience planning and executing virtual events, including webinars, roundtables, and podcasts.
• Experience with project management tools such as Monday.com.

Responsibilities

• Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables.
• Support and execute integrated ABM strategies targeting high-value accounts with Sales.
• Develop tailored content and offers aligned with the buyer journey.
• Monitor event performance and optimize engagement, conversion, and pipeline.
• Manage campaigns, audience segmentation, and reporting using marketing tech.
• Create and deliver event experiences showcasing company services.
• Lead projects to ensure campaigns and events are on time and within budget.
• Own end-to-end lifecycle of campaigns and events, including logistics and follow-up.
• Collaborate with marketing, sales, executives, stakeholders, and vendors.
• Develop event budgets, timelines, booth needs, and attendee engagement strategies.
• Track lead capture, follow-up flows, pipeline, and revenue contribution.
• Coordinate debriefs to optimize processes and handoffs.

Skills

Lead generation

ABM strategies

Event planning

Project management

Marketing technology

Education

Bachelor’s degree in marketing or related field

Tools

Monday.com

Marketing Automation Tools

Webinar Platforms

Event Management Software

Job description

• Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables
• Support and execute integrated ABM strategies targeting high-value accounts in collaboration with Sales
• Develop tailored campaign and event content and offers aligned with the buyer journey
• Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration
• Use marketing technology and processes to manage campaigns, events, audience segmentation, performance metrics, and reporting
• Create and deliver event experiences showcasing company services
• Lead project management to ensure campaigns and events are delivered on time and on budget
• Own the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, on-site execution, and follow-up
• Collaborate with marketing, sales, executives, stakeholders, and external vendors
• Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies
• Track and report lead capture, follow-up workflows, pipeline, and revenue contribution
• Coordinate campaign and event debriefs to optimize processes
• Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments
• Experience planning and executing in-person events, including 3rd party events and roundtables
• Experience planning and executing virtual events, including webinars, roundtables, and podcasts
• Experience with project management tools such as Monday.com

Core Competencies

Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on event planning and management. Proficient in utilizing marketing technology for campaign management and performance analysis.

Highest-signal resume keywords

• Lead Generation Programs
• Integrated ABM Strategies
• Event Planning and Execution
• Project Management
• Marketing Technology

Hard Skills

• B2B Marketing
• Campaign Management
• Audience Segmentation
• Performance Metrics
• Event Budget Management
• Lead Capture Tracking
• Content Development
• Engagement Optimization
• Virtual Event Execution
• In-Person Event Planning

Soft Skills

• Collaboration
• Communication
• Project Leadership
• Stakeholder Engagement
• Analytical Thinking

Industry Keywords

• Cybersecurity
• Tech Environments
• B2B Marketing
• Lead Nurture
• Pipeline Acceleration

Tools & Technologies

• Monday.com
• Marketing Automation Tools
• Webinar Platforms
• Event Management Software