Marketing Automation Manager — Lead Digital Campaigns (Remote)

fil; Toronto; Hybrid; CAD 146,000 - 164,000; Full time

Benefits offered by this job

Remote options

RRSP contribution

Health benefits

Parental leave

Home office stipend

Volunteer days

Training programs

Job summary

Fidelity Canada seeks a Manager of Digital Marketing Automation to craft personalized customer journeys across digital channels and drive sales through marketing automation and AI-enabled strategies.

You will lead a team, manage campaigns end-to-end, and collaborate with Sales, Analytics and IS to optimize performance while supporting flexible hybrid work from Toronto and future Mississauga offices.

Qualifications

• University degree in Marketing, Business, Arts, Math, IT-related or engineering background or equivalent.
• 5+ yrs of marketing automation experience with 3+ years of leading a team.
• Experience with CRMs (Salesforce preferred) and Seismic.

Responsibilities

• Lead a team to develop Fidelity's digital channels and manage marketing automation platforms.
• Own and execute marketing automation and sales enablement strategies and roadmaps.
• Design tailored audience segments and optimize campaign performance.
• Develop and refine lead scoring rules and nurture campaigns.
• Plan, execute and measure end-to-end campaigns and tests.
• Collaborate with Sales, Marketing, Analytics and IS to personalize journeys.

Skills

Critical thinking

Growth marketing

Excellent communication

Multitasking

Project management

Analytical skills

Education

Bachelor degree in Marketing/Business/Arts/IT/Engineering

Tools

Marketo

Salesforce

Seismic

Adobe Analytics

Google Analytics

Tableau

Job description

Fidelity Canada seeks a Manager of Digital Marketing Automation to craft personalized customer journeys across digital channels and drive sales through marketing automation and AI-enabled strategies.

You will lead a team, manage campaigns end-to-end, and collaborate with Sales, Analytics and IS to optimize performance while supporting flexible hybrid work from Toronto and future Mississauga offices.