Digital Insights Manager – Remote & Data-Driven Growth

fil; Toronto; Hybrid; CAD 117,000 - 129,000; Full time

Benefits offered by this job

Remote options

Health benefits

RRSP contribution

Parental leave top-up

Home office equipment allowance

Volunteer time off

Professional development

Job summary

Fidelity Canada is seeking a Digital Insights Manager to lead the delivery and optimization of our marketing tech stack and analytics capabilities. You will help improve customer experiences and drive engagement and revenue across digital channels.

The role partners with Marketing, Technology, and Analytics teams to deploy tracking, dashboards, and experiments. It offers flexible hybrid work between our Bay Street and Mississauga offices with strong total rewards and growth opportunities.

Qualifications

• Completed University Degree with focus on technology, analytics, Marketing, or equivalent experience
• Experience with digital analytics, campaign measurement, and data-driven decision making
• Experience with A/B and multivariate testing and related tooling

Responsibilities

• Analyze campaign performance across multiple channels and websites
• Build and enhance tracking, reporting, and dashboards for on-site/app and external channels
• Create audiences to optimize campaigns and media efficiency
• Collaborate to standardize measurement plans and visualizations across teams
• Plan and evaluate A/B and multivariate tests with statistical interpretation
• Partner with stakeholders to influence digital strategy and roadmap
• Support development of new digital experiences and Martech integrations
• Identify digital trends to stay ahead of competitors
• Coordinate with business, technology, analytics, and security teams
• Execute data-driven campaigns to generate leads and improve ads efficiency
• Advise Marketing on automation and AI-related projects

Skills

Digital analytics

A/B testing

Multivariate testing

Web analytics

Data visualization

SQL

Excel

Tag management

Marketing tech

Data storytelling

Education

University degree in technology/analytics/marketing

Tools

Adobe Analytics

Adobe Target

Optimizely

Tableau

Google Data Studio

SQL

Ensighten

Adobe Launch

Decibel

Medallia

Salesforce

Snowflake

Marketo

Job description

Fidelity Canada is seeking a Digital Insights Manager to lead the delivery and optimization of our marketing tech stack and analytics capabilities. You will help improve customer experiences and drive engagement and revenue across digital channels.

The role partners with Marketing, Technology, and Analytics teams to deploy tracking, dashboards, and experiments. It offers flexible hybrid work between our Bay Street and Mississauga offices with strong total rewards and growth opportunities.