Marketing Automation Product Analyst (Hybrid/Remote)

Fidelity Canada; Toronto; Hybrid; CAD 73,000 - 90,000; Full time

Benefits offered by this job

Hybrid work options

Competitive compensation package

RRSP contributions

Health benefits from day one

Parental leave top‑up

Job summary

Fidelity Canada is seeking a Digital Product Analyst, Marketing Automation to shape and deliver the next generation of marketing technology capabilities. You will own and prioritize the marketing automation backlog, translate business needs into actionable requirements, and work with Agile delivery teams to bring capabilities to life.

You will enable personalized customer experiences, improve marketing effectiveness, and support Fidelity's digital transformation through collaboration across

Qualifications

• University degree or equivalent work experience.
• 1–2 years in marketing with marketing automation platforms.
• Project leadership experience is a plus.
• CSPO certification is an asset.

Responsibilities

• Own and prioritize the marketing automation backlog.
• Translate business needs into actionable user stories.
• Collaborate with Agile delivery teams through planning, development and testing.
• Support roadmap development and release planning.
• Lead marketing automation initiatives from concept to implementation.
• Develop business cases and recommendations for investments.
• Coordinate evaluations, UAT, and QA for new tech.
• Analyze data to identify trends and opportunities.
• Create reports and dashboards for business recommendations.
• Drive process improvements for scalable solutions.
• Partner with Marketing, Technology, Product, Operations, Compliance, and vendors.

Skills

Agile experience

Analytical

Communication

Jira & Confluence

Education

University degree or equivalent

Marketing automation platforms exp.

CSPO or equivalent (asset)

Tools

Jira

Confluence

Adobe Journey Optimizer

Marketo

Salesforce Marketing Cloud

HubSpot

Job description

Fidelity Canada is seeking a Digital Product Analyst, Marketing Automation to shape and deliver the next generation of marketing technology capabilities. You will own and prioritize the marketing automation backlog, translate business needs into actionable requirements, and work with Agile delivery teams to bring capabilities to life.

You will enable personalized customer experiences, improve marketing effectiveness, and support Fidelity's digital transformation through collaboration across