Marketing Automation Manager

embark; Toronto; On-site; CAD 95,000 - 135,000; Full time

Job summary

embark is seeking a Marketing Automation Manager to own the engine room of our lifecycle marketing. You will design, build, and optimize Salesforce Marketing Cloud automations, journeys, and data flows that move prospects and customers through every stage of their relationship with us.

You’ll partner with product and channel owners to translate segmentation plans into reliable, scalable campaigns that fire at the right moment.

Qualifications

• Own the engine room of lifecycle marketing and drive end-to-end campaigns.
• Design, build and optimize automations, journeys and data flows.
• Translate segmentation and lifecycle plans into reliable, scalable campaigns.
• Obess over inbox placement, sender reputation, render quality and deliverability.

Responsibilities

• Build emails from the ground up and architect automation logic.
• Ensure the marketing stack is robust, scalable and auditable.
• Partner with product, channel owners and partners to deliver campaigns.
• Maintain CASL compliance and audit readiness across all programs.

Skills

Salesforce Marketing Cloud

Lifecycle marketing

Email design

Automation workflows

Deliverability optimization

Tools

Salesforce Marketing Cloud

Job description

As our Marketing Automation Manager, you'll own the engine room of our lifecycle marketing. Reporting to the Director, Marketing Automation, CX & Insights, you'll be the hands‑on technical owner of Salesforce Marketing Cloud—designing, building, and optimizing the automations, journeys, and data flows that move prospects and customers through every stage of their relationship with us. Working hand in hand with product and channel owners, you'll translate segmentation and lifecycle plans into reliable, scalable, behavior‑driven campaigns that fire at exactly the right moment, every time.

This is a role for someone who takes pride in the craft of execution. You'll formulate and build emails from the ground up, architect the automation logic behind them, and obsess over the details that separate good programs from great ones—inbox placement, sender reputation, render quality, and deliverability across every send. You'll keep our entire program CASL‑compliant and audit‑ready, treating regulatory and privacy requirements not as friction but as a standard worth protecting. Partnering closely with channel owners, platform experts, and implementation partners, you'll turn ideas into infrastructure—making sure the systems behind our customer communications are as sophisticated, transparent, and dependable as the financial tools we put in families' hands.