Manager, Email Automation & Analytics - Origins - Global

DECIEM | THE ABNORMAL BEAUTY COMPANY; Toronto; Hybrid; CAD 96,000 - 100,000; Full time

Job summary

DECIEM | THE ABNORMAL BEAUTY COMPANY is seeking a Manager, Email Automation & Analytics for Origins to develop and optimize automated email strategies. This hybrid position requires expertise in Salesforce Marketing Cloud and effective data analysis skills.

The role includes responsibilities like managing email journey programs, optimizing email templates, and analyzing customer data to enhance CRM performance.

Join our office in Liberty Village, Toronto, to contribute to innovative marketing strategies.

Qualifications

• 5+ years of experience in CRM, Online Marketing, and/or DTC.
• Proven experience with Salesforce Marketing Cloud or similar technologies.
• Operational understanding of data compliance laws.

Responsibilities

• Develop and implement CRM Email Journey programs.
• Maintain and optimize email templates for various updates.
• Create and analyze audience segmentations for personalization.

Skills

CRM experience

Salesforce Marketing Cloud expertise

Data analysis

HTML skills

Basic SQL skills

Tools

Salesforce Data Cloud

Google Analytics

Looker

Microsoft BI

Job description

Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well‑being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest‑quality ingredients from nature plus non‑toxic alternatives and advanced science to create high‑performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.

WHAT WE'RE LOOKING FOR

Reporting into the Senior Manager of CRM, the Manager, Email Automation & Analytics – Origins - Global will be responsible for developing, optimizing and maintaining automated email flows and strategies, technical email builds, along with data reporting & analysis of our CRM campaigns and automations. We are looking for a candidate that has salesforce marketing expertise, and a performance driven mindset.

This is a hybrid role, based 3 days out of our Liberty Village, Toronto office.

PAY RANGE

The anticipated base salary for this position is $96,000 to $100,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

WHAT YOU'D BE DOING IN THIS ROLE

• Develop and implement CRM Email Journey programs end to end to drive customer acquisition, retention, and loyalty
• Maintain and optimize email templates for updates such as Branding, browser platform updates (Gmail, Apple Mail etc.), Dark Mode optimization, additional templates, personalization, and overall enhancements
• Create and analyze audience segmentations for personalization of email sends and reporting purposes
• Develop, QA, and deploy marketing email assets to support all activations such as Campaigns, Always on, Promotions, Loyalty etc. and account for localized translations where applicable
• Own and manage Origins’ automated email & journeys, building upon our suite of automations, maintaining automation health and optimizing based on data‑driven insights
• Evaluate and identify opportunities to streamline and organize processes
• Map and analyze customer journeys to identify new touchpoints and enhance the overall customer experience
• Manage automation performance reports (weekly, monthly, yearly) of activations and track key metrics and KPIs
• Analyze customer data and campaign performance to identify trends, insights, and opportunities for improvement and enhancements
• Develop and maintain dashboards and reports to monitor CRM performance, providing actionable insights to steer email strategy

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• 5 years+ of experience in CRM, Online Marketing and/or DTC
• Proven experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud, or similar technologies like Responsys and Klaviyo working experience with popular analytics platforms and reporting tools including Google Analytics (360 or GA4, GA 4 preferred), Looker, Microsoft BI, and others.
• HTML, CSS, and basic SQL skills are a must
• Understanding of international data compliance laws (CASL, GDPR, etc.)
• Operational understanding of data, data modelling and how to use data coming from various sources in marketing communications