Marketing Automation Manager

Seequent; Vancouver; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Office in Vancouver

Job summary

Seequent seeks a Marketing Automation Manager to lead the design, development, and ongoing optimization of our marketing automation programmes. You will align campaigns with business goals, drive lead nurture, email engagement, and customer journeys across platforms such as Marketo and Salesforce.

Based in Vancouver with a hybrid schedule, you will collaborate with Marketing, Sales, and cross-functional teams to deliver measurable outcomes, maintain data integrity, and enable data-driven

Qualifications

• 5 years of experience in a marketing automation role, including designing and deploying email nurture campaigns.
• Demonstrated experience and competency using enterprise marketing automation platform, including Marketo and Marketo Measure.
• Experience and knowledge of other platforms in our stack, including Salesforce CRM, Splash, Go to Webinar, Sprout Social, and Segment.
• Experience with B2B SaaS and multi-lingual campaigns is an asset.
• Ability to understand our products, markets, customers, and competitors, including what drives customer behaviour.
• Experience collaborating with team members and providing support, coaching and training.
• A collaborative, hands-on, and goal-oriented self-starter with strong communication skills and excellent attention to detail.
• Strong interpersonal skills, with the ability to build credibility and effective working relationships, receive feedback from diverse sources, and use it to grow personally and professionally.

Responsibilities

• Lead design, development, and continuous improvement of marketing automation programmes across email, nurture, and engagement.
• Design and implement integrated marketing automation solutions across segments, regions, and product lines.
• Manage marketing automation platforms and integrations (Marketo, Marketo Measure, Salesforce) to ensure data accuracy and timely execution.
• Establish and maintain marketing automation standards for segmentation, messaging, and campaign configuration.
• Monitor and analyse campaign performance to improve engagement and ROI.
• Own reporting and dashboards for data quality and pipeline performance, providing insights to stakeholders.
• Collaborate with cross-functional teams to define requirements and deliver campaigns and system improvements.
• Drive continuous improvement across workflows and technology use to boost efficiency and customer experience.
• Provide SME guidance and knowledge sharing on marketing automation practices.

Skills

Marketing automation

Marketo

Salesforce

Email nurture campaigns

Campaign design

Data analysis

Cross-functional collaboration

Strong communication

Tools

Marketo

Marketo Measure

Salesforce

Splash

Go to Webinar

Sprout Social

Segment

Job description

This is a 12-months fixed-term position.

The Position

The Marketing Automation Manager is responsible for effectively managing and optimising Seequent’s marketing automation capabilities to support customer acquisition, solution adoption, and retention.

This role leads the design, development, and continuous improvement of marketing automation programmes, including lead nurture, email engagement, campaign workflows, and integrations across marketing technology platforms. Working closely with Marketing, Sales, and other stakeholders, the Marketing Automation Manager translates business and marketing requirements into scalable solutions.

The Marketing Automation Manager also maintains the effectiveness and integrity of marketing automation platforms and associated data, using campaign and programme performance insights to identify improvements and support data-driven decision making.

Success in this role requires marketing automation expertise, strong technical capability, and an understanding of customer journeys, marketing processes, and business objectives.

In this role, you will have the opportunity to:

• Own and improve marketing automation programmes across email, lead nurture, and customer engagement, ensuring alignment with business and marketing objectives and delivery of measurable outcomes.
• Design and implement integrated marketing automation solutions across target segments, regions, and product lines, translating marketing requirements into effective campaigns, workflows, and customer engagement programmes.
• Manage marketing automation platforms and integrations, including Marketo, Marketo Measure, and Salesforce, ensuring data, campaign workflows, and system processes operate effectively and support accurate, timely execution.
• Establish and maintain marketing automation and email marketing standards for segmentation, personalisation, messaging, campaign configuration, and execution to improve engagement, conversion, and customer retention.
• Monitor and analyse campaign and programme performance to identify trends, issues, and optimisation opportunities, using insights to improve marketing effectiveness and pipeline contribution.
• Own reporting and dashboards for data quality, campaign performance, programme effectiveness, pipeline performance, and email marketing ROI, providing stakeholders with clear insights to support decision making.
• Partner with cross-functional stakeholders to understand business requirements, define appropriate marketing automation solutions, and successfully deliver campaigns, programmes, and system improvements.
• Drive continuous improvement across marketing automation processes, workflows, integrations, and technology use to strengthen operational efficiency, scalability, and customer experience.
• Provide subject matter expertise, guidance, and support on marketing automation practices and platforms, including coaching and knowledge sharing with relevant team members and stakeholders.

To be successful in this role, you should have:

• 5 years of experience in a marketing automation role, including designing and deploying email nurture campaigns.
• Demonstrated experience and competency using enterprise marketing automation platform, including Marketo and Marketo Measure.
• Experience and knowledge of other platforms in our stack, including Salesforce CRM, Splash, Go to Webinar, Sprout Social, and Segment.
• Experience with B2B SaaS and multi-lingual campaigns is an asset.
• Ability to understand our products, markets, customers, and competitors, including what drives customer behaviour.
• Experience collaborating with team members and providing support, coaching and training.
• A collaborative, hands-on, and goal-oriented self-starter with strong communication skills and excellent attention to detail.
• Strong interpersonal skills, with the ability to build credibility and effective working relationships, receive feedback from diverse sources, and use it to grow personally and professionally.

Additional Information

This is a 12-month fixed-term position. It is a hybrid role based in our Vancouver, BC office, with an expectation of working three days per week in the office and two days remotely.