Remote Data-Driven Digital Marketing Analyst

Placements24; Kimberley; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Health & vision insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join their fully remote team. You will measure, analyze, and report on the performance of digital marketing campaigns, transforming complex data into actionable insights to optimize strategies and maximize ROI.

You'll develop dashboards, conduct A/B tests, and collaborate with marketing teams to define goals and reporting requirements, staying current with analytics tools like Google Analytics and Tableau.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a quantitative field is required.
• 3+ years in a Digital Marketing Analyst or similar data role.
• Strong proficiency with web analytics platforms (GA, Adobe Analytics) and data visualization tools.

Responsibilities

• Track, analyze, and report KPIs for all digital marketing channels.
• Develop and maintain dashboards and reports to visualize marketing data.
• Identify insights and trends and provide actionable optimization recommendations.
• Conduct A/B testing and experiments to improve campaigns.
• Collaborate with marketing teams to define goals, measurement strategies, and reporting requirements.
• Stay updated on analytics tools and digital marketing trends.

Skills

Analytical thinking

Data interpretation

Statistical thinking

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Placements24 is seeking a highly analytical Digital Marketing Analyst to join their fully remote team. You will measure, analyze, and report on the performance of digital marketing campaigns, transforming complex data into actionable insights to optimize strategies and maximize ROI.

You'll develop dashboards, conduct A/B tests, and collaborate with marketing teams to define goals and reporting requirements, staying current with analytics tools like Google Analytics and Tableau.