Digital Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 52,000 - 78,000; Full time

Benefits offered by this job

Fully remote

Health, dental, and vision insurance

Professional development funding

Collaborative team culture

Job summary

Placements24 is seeking a versatile Digital Marketing Specialist to join their team in a fully remote capacity. You will execute campaigns across social media, email, and paid channels, optimize SEO, create content, and analyze performance to drive traffic and leads.

The ideal candidate has a bachelor’s degree in marketing or communications and 1–3 years of hands-on digital marketing experience, with strong communication skills and independence in a remote setting.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of digital marketing execution experience.
• Familiarity with social media management tools and best practices.
• Basic understanding of SEO principles and content optimization.
• Experience with email marketing platforms and campaign execution.

Responsibilities

• Execute digital marketing campaigns across social media, email, and paid channels.
• Assist in developing and implementing SEO strategies to improve organic search rankings.
• Create and curate engaging content for social media posts, website updates, and email newsletters.
• Monitor and report on campaign performance using analytics tools.
• Manage social media communities, responding to inquiries and fostering engagement.
• Stay up-to-date with the latest digital marketing trends and best practices.

Skills

Digital marketing

Social media management

SEO basics

Email marketing

Remote work

Education

Bachelor's degree in Marketing/Communications

Tools

Social media management tools

Job description

About the Role

Our client is seeking a versatile and results-driven Digital Marketing Specialist to join their dynamic team in a fully remote capacity. This role is essential for executing a wide range of digital marketing activities aimed at increasing brand awareness, driving website traffic, and generating leads. You will be involved in managing social media campaigns, optimizing search engine performance, creating engaging content, and analyzing campaign effectiveness across various digital channels. The ideal candidate is a proactive individual with a broad understanding of digital marketing principles and a passion for leveraging online platforms to achieve business goals. This position is perfect for a skilled marketer who thrives in an independent, remote work environment.

Key Responsibilities

• Execute digital marketing campaigns across various channels, including social media, email, and paid advertising.
• Assist in developing and implementing SEO strategies to improve organic search rankings.
• Create and curate engaging content for social media posts, website updates, and email newsletters.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Manage social media communities, responding to inquiries and fostering engagement.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in digital marketing execution.
• Familiarity with social media management tools and best practices.
• Basic understanding of SEO principles and content optimization.
• Experience with email marketing platforms and campaign execution.
• Strong communication skills and the ability to work independently in a remote setting.

Benefits

• Competitive annual salary and potential for bonuses.
• Fully remote work opportunity with significant flexibility.
• Comprehensive health, dental, and vision insurance.
• Allowance for professional development and online courses.
• A collaborative, supportive team culture focused on innovation and growth.