Digital Marketing Analyst

Placements24; Kimberley; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Health & vision insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join their fully remote team. You will measure, analyze, and report on the performance of digital marketing campaigns, transforming complex data into actionable insights to optimize strategies and maximize ROI.

You'll develop dashboards, conduct A/B tests, and collaborate with marketing teams to define goals and reporting requirements, staying current with analytics tools like Google Analytics and Tableau.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a quantitative field is required.
• 3+ years in a Digital Marketing Analyst or similar data role.
• Strong proficiency with web analytics platforms (GA, Adobe Analytics) and data visualization tools.

Responsibilities

• Track, analyze, and report KPIs for all digital marketing channels.
• Develop and maintain dashboards and reports to visualize marketing data.
• Identify insights and trends and provide actionable optimization recommendations.
• Conduct A/B testing and experiments to improve campaigns.
• Collaborate with marketing teams to define goals, measurement strategies, and reporting requirements.
• Stay updated on analytics tools and digital marketing trends.

Skills

Analytical thinking

Data interpretation

Statistical thinking

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is looking for a highly analytical Digital Marketing Analyst to join their fully remote team. This role is critical in measuring, analyzing, and reporting on the performance of all digital marketing campaigns and initiatives. You will transform complex data into actionable insights, helping to optimize strategies, improve campaign effectiveness, and maximize ROI. This is an exceptional opportunity for a data enthusiast to work from anywhere, driving data-informed decisions and contributing to the strategic direction of our digital marketing efforts.

Key Responsibilities

• Track, analyze, and report on key performance indicators (KPIs) for all digital marketing channels, including website traffic, conversion rates, and campaign ROI.
• Develop and maintain dashboards and reports to visualize marketing data and performance trends.
• Identify key insights and trends from marketing data and provide actionable recommendations for optimization.
• Conduct A/B testing and other experiments to improve campaign performance and user engagement.
• Collaborate with marketing teams to define campaign goals, measurement strategies, and reporting requirements.
• Stay updated on the latest analytics tools, techniques, and digital marketing trends.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Proven experience (3+ years) as a Digital Marketing Analyst or in a similar data analysis role.
• Strong proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, etc.
• Excellent analytical skills with the ability to interpret complex data and translate it into clear, actionable insights.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Solid understanding of digital marketing channels and campaign measurement.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement with flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and opportunities for professional development.
• A data-centric and collaborative remote work environment.