Senior Analyst, Marketing Analytics

Remote; Canada; Remote; CAD 71,328 - 240,857; Full time

Benefits offered by this job

Flexible hours

Work from anywhere

16 weeks paid parental leave

Mental health support services

Learning budget

Home office budget

Job summary

A global HR platform firm is seeking a Senior Data Analyst to support marketing strategies through data analysis and insights. The ideal candidate has experience in marketing analytics within a B2B environment, excellent communication skills, and a strong grasp of the marketing funnel. This fully remote position offers a salary range of $51,100—$172,550 USD and various benefits including flexible PTO and parental leave.

Qualifications

• 3-5 years experience in marketing analytics, preferably in a B2B SaaS environment.
• Proven ability to present insights clearly to non-technical stakeholders.
• Fluent in English (written and spoken).

Responsibilities

• Track and analyze the B2B marketing funnel to identify drop-off points.
• Develop multi-touch attribution models to evaluate channel impact.
• Build and maintain dashboards using tools like Sigma, Clarisights.
• Support budget allocation and pipeline forecasting.
• Ensure CRM and marketing automation data integrity.

Skills

Marketing analytics

SQL

Excel

Data analysis (Python or R)

Stakeholder communication

B2B marketing funnel understanding

Education

Bachelor's degree in Marketing, Statistics, Business Analytics, or related field

Tools

CRM platforms (Salesforce, HubSpot)

Marketing automation (Marketo, Pardot)

Job description

Overview

Join to apply for the Senior Analyst, Marketing Analytics role at Remote.

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We enable businesses of all sizes to recruit, pay, and manage international teams. Our team works asynchronously, around the world, and all positions are fully remote.

About Remote

We encourage every member of the Remote team to bring their talents, experiences and culture to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

What This Job Can Offer You

This is an exciting time to join Remote and make a personal difference in the global employment space as Senior Data Analyst, Marketing as part of our broader Revenue Operations & Acceleration team.

Role summary

We are looking for a highly motivated and engaged Senior Data Analyst to be a key partner to the Senior Manager of Planning and Analytics and the Marketing organization. You will provide analyses and insights to support quarterly and annual paid marketing investment and planning processes. You should be able to lead cross-functional projects, communicate effectively, and thrive in a fast-paced, high-growth environment. This role shapes our marketing strategy by ensuring data integrity, building predictive models, and translating analytics into actionable recommendations.

Responsibilities

• Funnel Analytics: Track and analyze the B2B marketing funnel (lead generation → MQL → SQL → opportunity → revenue) to identify drop-off points and performance trends for paid advertising.
• Attribution Modeling: Develop or refine multi-touch attribution models to evaluate channel impact across the buyer journey.
• Paid Advertising: Understand paid acquisition channels and the technical setup behind signal/conversion architecture.
• LTV Modeling: Build and maintain projected lifetime value models to forecast revenue potential by customer segments and channels; inform ad signals to platforms.
• Dashboarding & Reporting: Build and maintain dashboards in tools like Sigma, Clarisights.
• Forecasting & Planning: Support budget allocation and pipeline forecasting using historical data and predictive modeling.
• Data Quality & Governance: Partner with RevOps to ensure CRM and marketing automation data integrity (e.g., HubSpot, Salesforce, Marketo, Pardot).
• Stakeholder Collaboration: Translate analytics into business recommendations for marketing and sales leaders.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics, or related field.
• 3–5 years (for manager) experience in marketing analytics, preferably in a B2B SaaS or enterprise environment.
• Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV, etc.).
• Proven experience developing or applying projected LTV models to guide marketing investment and retention strategies.
• Solid SQL and Excel skills; familiarity with Python or R for data analysis is a plus.
• Experience with CRM and marketing automation platforms (Salesforce, HubSpot).
• Proven ability to present insights clearly to non-technical stakeholders.
• Fluent English (written and spoken).

Practical details

• Report to: Senior Manager, Revenue Operations
• Team: Sales - Revenue Operations
• Team size: No direct reports
• Location: Open to all, with prioritization for North America and EMEA
• Start date: As soon as possible

Application process

• Interview with recruiter
• Interview with future manager
• Interview with team members (no managers present)
• Bar Raiser Interview
• Prior employment verification check

Compensation and Benefits

Remote’s Total Rewards philosophy ensures fair compensation and equity pay along with competitive benefits in all locations. Base salary ranges are determined by role, level, location, and market demands. The annual salary range for this full-time position is $51,100—$172,550 USD.

Benefits include work from anywhere, flexible PTO, flexible hours, 16 weeks paid parental leave, mental health support services, stock options, learning budget, home office budget & IT equipment, and budget for local in-person events or co-working spaces. Some benefits vary by country.

How You’ll Plan Your Day

We work asynchronously at Remote, so you can plan your schedule around your life. You will be empowered to take ownership and be proactive, with a strong emphasis on life-work balance.

How to Apply

• Please fill out the form and upload your CV in PDF format.
• Submit your application and CV in English. If you don’t have an updated CV, you may include your LinkedIn profile.

Remote is an equal opportunity employer. We welcome applicants from all backgrounds and encourage those who need accommodations to request one from their recruiter. We collect demographic information voluntarily for reporting and accountability purposes. We look forward to meeting candidates who balance innovation with genuine expertise.