Market Research Manager/Chef de l’étude de marché

Air Canada; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An iconic Canadian airline is seeking a motivated individual to join their dynamic team. In this role, you will support various research initiatives aimed at enhancing brand loyalty. With a focus on consumer behavior and decision-making, you will analyze data and provide insights that drive strategic marketing efforts. If you thrive in a fast-paced environment and possess strong analytical skills, this position offers a unique opportunity to contribute to a leading airline's success. Join a vibrant team and let your career take flight in the aviation industry!

Qualifications

• 3+ years of experience in a similar role.
• Strong quantitative and analytical skills.
• Effective communication skills for interpreting data.

Responsibilities

• Support design and delivery of research projects.
• Understand consumer behavior and sentiment.
• Synthesize data into insights and recommendations.

Skills

Quantitative Research

Qualitative Research

Data Analysis

Statistical Concepts

Organizational Skills

Communication Skills

Strategic Thinking

Attention to Detail

Education

Undergraduate Degree in Business

Undergraduate Degree in Social Sciences

Undergraduate Degree in Statistics

Tools

Qualtrics

DisplayR

Q

SPSS

Excel

PowerPoint

Job description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Responsibilities:

This position supports the design and delivery of various quantitative and qualitative research projects to enhance Air Canada Brand and Loyalty initiatives.

The role requires a keen interest in understanding consumer behavior, sentiment, and decision-making processes, and in telling the story behind the data.

The successful candidate is a motivated self-starter, capable of working in a fast-paced, deadline-driven environment. Organizational and time management skills are essential.

Qualifications:

• 3+ years of experience in a similar role
• Undergraduate degree in Business, Social Sciences, Statistics, or related field
• Interest in designing and executing complex research projects
• Understanding of research methodologies, statistical concepts, and data analysis
• Strong quantitative and analytical skills
• Interest in Marketing, Loyalty, and Customer Experience
• Strategic thinking with business acumen; ability to synthesize data into insights and recommendations
• Attention to detail
• Excellent organizational and time management skills
• Ability to thrive in a fast-moving environment
• Effective communication skills, comfortable interpreting data and writing reports
• Experience with survey tools such as Qualtrics
• Experience with data analysis tools like DisplayR, Q, SPSS
• Proficiency in Excel and PowerPoint

For full job details, please visit the Air Canada careers page.