Marketing & Events Executive

EWS Group; Toronto; Remote; CAD 55,000 - 75,000; Full time

Job summary

A leading provider of leisure management software is seeking a Marketing & Events Executive. This dynamic role focuses on developing marketing strategies, managing impactful events, and collaborating with the product team to enhance customer engagement. Ideal candidates will have a strong background in digital marketing and event management, with the ability to translate complex software features into customer benefits.

Qualifications

• Proven experience in a marketing or events role, ideally within a SaaS or technology-driven company.
• Experience planning and executing both virtual and in-person events.

Responsibilities

• Develop and implement marketing campaigns to promote software products.
• Plan and execute virtual and in-person events, including trade shows and webinars.
• Create and manage a variety of content types, including blog posts and newsletters.

Skills

Digital Marketing

Content Creation

Project Management

Communication

Education

Degree in Marketing

Tools

Google Analytics

CRM Software

Marketing Automation Tools

Job description

Marketing & Events Executive page is loaded

Marketing & Events Executive

Apply locations Remote - UK time type Full time posted on Posted 10 Days Ago job requisition id R44653

Job Description:

Marketing & Events Executive

Xn Leisure is a leading provider of innovative leisure management software designed to help leisure centres, gyms, and wellness facilities streamline their operations and enhance customer engagement. Our product-driven approach keeps us at the forefront of the industry, and we’re committed to building user-centric solutions that deliver real value.

We are looking for a dynamic and proactive Marketing and Events Executive to join our marketing team. This role will have a unique focus on collaborating with our product team to effectively communicate our software’s features and benefits, while also managing impactful events that showcase our offerings.

Job Summary:

The Marketing and Events Executive will play a crucial role in the development and execution of marketing strategies that drive brand awareness, lead generation, and customer engagement. This role will require close collaboration with the product team to understand our software’s features and how they translate into value for our clients. The ideal candidate will also plan and manage events (both virtual and in-person) that effectively promote our brand and product offerings to the leisure and wellness industry.

Key Responsibilities:

Marketing Strategy & Execution:

• Develop and implement marketing campaigns to promote our software products

• Collaborate closely with the product team to create compelling content, including product launches, feature announcements, and educational materials

• Develop and maintain a content calendar, ensuring timely and relevant distribution across various channels (email, social media, website, etc.)

• Conduct market research to understand trends, competitors, and customer needs, and use insights to inform marketing strategies

• Manage and optimise digital marketing channels, including SEO, PPC, and social media advertising

• Monitor and report on the effectiveness of marketing activities, providing insights and recommendations for improvement.

Product Collaboration:

• Work closely with the product team to gain an in-depth understanding of new and existing features

• Develop marketing materials such as product videos, brochures, and case studies that highlight product value and use cases

• Conduct product training sessions for internal teams to ensure alignment in messaging and product knowledge.

Event Management:

• Plan and execute virtual and in-person events, including trade shows, product demos, webinars, and customer appreciation events

• Manage event logistics, from venue selection and vendor coordination to registration and follow-up communications

• Create engaging event content that effectively communicates the benefits of our software and drives attendee engagement

• Track and analyse event performance, providing reports and recommendations for future improvements.

Content Creation & Management:

• Create and manage a variety of content types, including blog posts, whitepapers, newsletters, and case studies, with a focus on demonstrating product value

• Work with design and multimedia teams to produce visually appealing content assets

• Ensure brand consistency across all marketing and event materials.

Skills and Qualifications:

• Proven experience in a marketing or events role, ideally within a SaaS or technology-driven company

• Degree or equivalent in Marketing, Communications, Business, or a related field

• Proven experience in digital marketing, content creation, and lead generation strategies

• Experience planning and executing both virtual and in-person events

• Ability to quickly learn and understand complex software products, translating technical features into client benefits

• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams, especially product teams

• Exceptional project management skills, with the ability to manage multiple campaigns and events simultaneously

• Familiarity with analytics tools (e.g., Google Analytics) and the ability to measure and report on the performance of marketing initiatives

• Proficiency in marketing automation tools, CRM software (e.g., HubSpot, Salesforce, we use Zoho), and event management platforms

• Innovative thinking and a creative approach to problem-solving and content development.

Desirable Skills:

• Familiarity with the leisure, wellness, or fitness industry

• Basic understanding of UX/UI principles to better align marketing content with the product experience

• Experience with graphic design tools (e.g., Adobe Creative Suite) or video editing software.

Character and Personal Qualities:

We are looking for someone who is:

• Fun and Approachable: You bring energy and enthusiasm to your work and can easily engage with team members, clients, and event attendees in a friendly and professional manner

• Dynamic and Adaptable: You thrive in a fast-paced environment, can juggle multiple projects with ease, and are always ready to adapt to new challenges and opportunities

• Customer-Focused: You are passionate about understanding and meeting the needs of our customers, and you always put the customer experience at the forefront of your work

• Team-Oriented: You collaborate effectively, are open to feedback, and contribute positively to team culture, fostering a spirit of collaboration and mutual respect.

Business Unit:

Xn Leisure

Scheduled Weekly Hours:

37.5

Number of Openings Available:

1

Worker Type:

Regular

Company Site:

http://www.xnleisure.com

More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.

Is This You ?

About Us

Xn Leisure Systems Limited (Xn) is a company demonstrating over 4 decades experience in delivering award winning IT solutions within the leisure sector, with thousands of users who benefit from partnering with an organisation offering a wealth of industry knowledge and expertise.

Xn is engaged in a program of continuous strategic investment in people, product development and services. Xn mirrors the friendly, people-orientated nature of the leisure sector whilst stimulating innovation and focused performance amongst our personnel.

Xn’s Mission Statement: “Xn Leisure aims to ensure adding value is at the heart of our vision to be a partner, not just a supplier, within our sector and realise it is people and relationships, built on integrity and commitment that provides customer loyalty.”

Knowing who you are and what you stand for are key issues for any company at any time. In today’s highly-charged corporate climate they are absolutely vital principles which manage every business and are key in order to function effectively.

I believe that developing the right corporate culture and values are essential to serving the best interests of our employees, our clients and stakeholders in our business. In building Xn we have followed strong ethical guidelines in the pursuit of our business objectives and believe working in a relaxed atmosphere with a strong focus on a high performance ethos provides the correct mix for business success.

We are committed to providing equal opportunity as a company without borders or divisions. We commit to foster a working environment which values teamwork, excellence, personal development and respect for others.