Product Marketing Specialist

Loopio; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

Join a leading company as a Product Marketing Specialist where you will play a crucial role in enhancing product visibility and customer engagement. Collaborate with various teams to bring new features to market and develop deep product knowledge. This remote-first position offers flexibility and a supportive work culture, along with comprehensive health benefits and opportunities for professional growth.

Benefits

Comprehensive health and wellness benefits

Professional mastery allowance

Monthly phone and internet subsidy

Home office budget

Qualifications

• Up to 2 years of experience in Product Marketing, ideally in B2B SaaS.
• Strong verbal, written, and presentation skills.

Responsibilities

• Own the complete lifecycle of product-related assets and collateral projects.
• Support key areas of Loopio’s platform and enable GTM teams.
• Create compelling messaging that resonates with the audience.

Skills

Communication

Problem Solving

Creativity

Education

Product Marketing Certification

Job description

Take your career to new heights with Loopio!

Loopio is a workplace that unleashes learning & growth opportunities for our Loopers. We provide autonomous, challenging work that allows each employee to master their craft. We attract and retain people who are naturally curious, have grit, and are eager to grow and build their careers. At Loopio, we genuinely support each other because true success comes from working as #oneteam. We root for each other’s success and always remember to take time to celebrate, have fun, and Get Loopi!

The Product Marketing Specialist will have the opportunity to make a significant impact at one of North America’s fastest-growing companies. As a member of our fun and passionate Product Marketing team, you’ll play a key role in helping Loopio stand out from the competition and win the hearts and minds of our prospects and customers.

With a broad skill set and the ability to work both collaboratively and independently, you’ll enjoy variety and working (remotely) with people across the organization, especially with our Marketing, Customer Experience, and Sales teams.

What You’ll Be Doing

1. Bringing our go-to-market to life: You’ll own the complete lifecycle of product-related assets and collateral projects, creating, testing, and iterating to make them truly shine.
2. Developing deep product knowledge: You’ll support key areas of Loopio’s platform, becoming a go-to subject matter expert internally, and enabling members of our GTM teams.
3. Partnering closely with Product and Product Marketing Leads: You’ll help bring new features to market, and coordinate with market-facing groups to ensure business, market, and customer readiness.
4. Supporting our market-facing teams: You’ll work with the Revenue Enablement team to ensure market-facing teams are always equipped to sell and support new functionality and communicate the value of the Loopio platform.
5. Contributing to market intelligence: You’ll become an expert on who our customers are, what makes them tick, how they purchase software, and how they leverage Loopio. You’ll develop a deep understanding of the competition, our positioning relative to them, and how we win.
6. Creating compelling messaging: In everything you do, you’ll be translating your product and market knowledge into differentiated and unique messages that resonate with our audience and ladder up to our overall product positioning.

What You’ll Bring to the Team

1. You have up to 2 years of experience in Product Marketing, ideally in B2B SaaS.
2. You’re an action-oriented “doer” – you get things done and can multi-task effectively in a fast-paced environment.
3. You’re deeply curious, eager to learn, and a creative problem-solver.
4. You’re a strong communicator with exceptional verbal, written, and presentation skills.
5. You have a keen sense for sharp communication, balancing art and science to stand out in B2B marketing.
6. Bonus: You’re Product Marketing certified (Product Marketing Association or Pragmatic Marketing).

Where You’ll Work

• Loopio is a remote-first workplace, recognizing the benefits of flexible work. We are headquartered in Canada, with hubs around the world where we hire from.
• Our employees (Loopers!) live and work in Canada (British Columbia and Ontario), London, and India (Gujarat, Maharashtra, Bengaluru).
• The majority of our team is based in ON and BC, working remotely within a 300km radius of Toronto and Vancouver, respectively.
• We offer flexible co-working options in ON and BC, including spaces in Downtown Toronto and Vancouver—whatever works best for you!
• You’ll collaborate virtually across the UK, India, and North America, with core hours for sync and focus time, and asynchronous collaboration encouraged.

Why You’ll Love Working at Loopio

• Your manager supports your development with ongoing feedback, regular 1-on-1s, and performance conversations via Lattice.
• You’ll have opportunities to elevate your craft and explore creativity, supported by a professional mastery allowance for learning and experimentation.
• We offer comprehensive health and wellness benefits starting on day one, including a MacBook, a monthly phone and internet subsidy, and a home office budget.
• Join a supportive, remote-first culture with opportunities for connection through townhalls, AMA sessions, and celebrations.
• Participate in our Employee Resource Groups to learn and connect year-round.
• Be part of an award-winning workplace with impactful opportunities.

Our Commitment to Diversity & Inclusion

We recognize that potential candidates may not meet every criterion listed. We encourage all qualified applicants, especially from underrepresented groups, to apply. Share your unique background and skills in your application — we want to learn more about what you bring to the table.

At Loopio, we leverage AI responsibly in our recruitment process to streamline tasks like resume screening and drafting, while ensuring key decisions remain human-led to reduce biases. We are committed to equitable, inclusive hiring practices aligned with industry standards and legal guidelines.

Loopio is an equal opportunity employer dedicated to building diverse, inclusive workplaces. Please contact our Talent Experience team at [e-mail] for accommodations during the interview process.