Manager, Site Merchandising

Carter's Retail; Canada; On-site; CAD 80,000 - 105,000; Full time

Job summary

Carter's Inc. is seeking a Manager Site Merchandising to elevate the Canadian online storefront. You will lead the site operations, strategy, and two Site Merchandising Specialists to improve conversion and revenue across our digital platforms.

You will analyze performance data, run A/B tests, and collaborate with marketing, creative, and product teams to ensure timely, accurate site execution. A strong analytics background and leadership experience are required.

Qualifications

• Strong data and analytics expertise.
• Ability to analyze performance metrics and translate into strategy.
• Proficiency with analytics tools: Adobe Analytics, Customer Journey, Quantum Metric, Constructor, Contentful.
• Experience running A/B tests and interpreting results.
• Excellent cross-functional leadership and collaboration.
• Strong attention to detail and data-driven decision making.
• Experience using AI tools Claude, Gemini, or ChatGPT.
• Experience coordinating with merchandising, marketing, creative, and development teams.
• Experience collaborating across markets (e.g., U.S.) and managing JIRA, Salesforce, Trello workflows.

Responsibilities

• Lead Canada website operations and strategy, including Special Projects and all Shops.
• Own daily site scrubs with eCommerce and Product Category teams.
• Ensure alignment between marketing asks and site execution; campaigns and promos go live on time.
• Lead A/B testing for marketing campaigns and provide quantitative insights to improve ROI.
• Oversee end-to-end site experience from a customer perspective to reduce friction.
• Act as a super user for analytics and project tools (Customer Journey, Quantum Metric, Trello, Brand Folder, Contentful, Constructor).
• Identify process improvements and drive efficiencies, leveraging AI tools.
• Lead weekly site refreshes with the team; coordinate with marketing, creative, traffic, email and development teams on requests and Jira tickets.
• Collaborate with U.S. teams to adapt Canadian market strategies and deliver digital performance insights.
• Develop and mentor the Site Merchandising Specialists.

Skills

Data & Analytics

A/B Testing

Cross-Functional Leadership

Communication

Mentoring & People Development

Project Management

Conversion Optimization

AI Tools usage

Tools

Adobe Analytics

Customer Journey

Quantum Metric

Constructor

Contentful

JIRA

Salesforce

Trello

Job description

Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you'll make an impact:

The Manager Site Merchandising is responsible for enhancing the online shopping experience to drive customer engagement, improve conversion rates, and optimize revenue across the company's digital platforms. This role involves leading site operations, analyzing performance metrics, and collaborating with cross-functional teams to ensure that the online store reflects the brand's standards and priorities. As the point person for the site team, this role leads two Site Merchandising Specialists and ensures complete alignment between marketing asks and site execution.

40%: eCommerce Site Operations & Strategy

• Lead workload flow for entire Canada website including Special Projects and all Shops
• Own daily site scrubs with eCommerce and Product Category team
• Ensure complete alignment between marketing asks and site execution, so that campaigns, shops, linking and promos go live on time, accurately and as planned
• Leads A/B testing for marketing campaigns to assess performance across channels, delivering quantitative analysis and strategic recommendations to drive conversion and ROI improvements.
• Oversee end to end site experience from a customer perspective. Proactively look for opportunities to make digital experiences frictionless for customers and support evolving business goals
• Super user for Customer Journey, Quantum Metric, Trello, Brand Folder, Contentful, Constructor
• Challenge the status quo and look for ways to improve processes and create efficiencies
• Innovation - utilizing new technology like AI tools

30%: Cross-Functional Collaboration

• Responsible for leading weekly site refreshes with the team ensuring that all linking, destinations, and merchandising needs are met
• Point person for the site team and lead contact for marketing, creative, traffic, email and development teams on site requests, outstanding JIRA tickets and issues
• Lead creative review meetings to communicate linking strategy and customer journey
• Review recommendation zones and sort order rules for all sale pages and track changes.
• Collaborates with U.S. teams to adapt strategies for the Canadian market and delivers actionable digital performance insights and strategic recommendations to the Canadian team, enabling optimized campaign execution and improved KPI results

30%: Leadership & Development

• Manages two Site Merchandising Specialists, setting priorities and workload, reviewing work, and fostering development and high performance through a collaborative, growth-focused approach.
• Plan, execute and maintain training for the broader team, on any new site initiatives
• Hold stakeholders accountable to deadlines and give feedback ensuring deliverables align with the strategy/project goals
• Mentor site merchandisers and site merchandising specialists

We'd Love to hear from you if:

Must have:

• Strong Data & Analytics Expertise
• This role requires deep comfort with analyzing performance metrics and turning them into strategic actions.
• Advanced proficiency with analytics tools (Adobe Analytics, Customer Journey, Quantum Metric, Constructor, Contentful). Ability to run A/B tests and interpret results.
• Skill in using data to optimize conversion, user experience, and site performance.
• Strong attention to detail
• Experience utilizing AI tools Claude, Gemini, or ChatGPT
• Cross-Functional Leadership & Collaboration
• Act as the hub between merchandising, marketing, creative, and development teams.
• Strong communication skills for leading site refreshes and creative reviews. Ability to influence teams and align stakeholders on linking strategies, campaign execution, and customer journeys.
• Experience collaborating across markets (e.g., U.S. teams) and managing JIRA, Salesforce, Trello workflows.
• Operational Excellence & Team Leadership
• Manage both the day-to-day site operations and guiding direct reports.
• Strong ability to oversee workflows, QC site updates, and maintain accuracy across campaigns.
• Experience mentoring and developing team members. Process optimization mindset.

Preferred skills and experience:

• 3-5 years of prior Ecommerce experience required
• People management experience preferred
• Proven ability to multi-task, be flexible, and to prioritize

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carter's | OshKosh is an equal opportunity employer and encourages all interested and qualified candidat